A move away from selling one-off sponsorships to local events in favor of year-round packages is paying off for US Lacrosse.

The strategy has resulted in a double-digit percentage year-over-year increase in sponsorship revenue, lifting total cash and in-kind revenue to a low seven figures.

New national partners include Sweat X sport detergent, GreenFields (official turf provider) and Sports Force Parks (official sports park partner). US Lacrosse in late 2015 also reupped its partnership with Nationwide Insurance, one of the NGB’s longest running sponsors.

New sponsors at the official category level include MVP Visuals, Sports Illustrated Play and First Scout Productions.

The NGB attributes its sponsorship success to placing more focus on holistic marketing packages that provide year-round access to its 450,000-plus members, editorial integration in print and online educational materials and access to intellectual property.

Sweat X, for example, has full use of US Lacrosse IP, while Nationwide sponsors a baseline concussion testing program, an initiative it plans to expand in 2016.

“We’ve made a shift to prioritize the bigger, national partnerships rather than just focusing on our upcoming events,” said Brett Hurwitz, US Lacrosse managing director of partnerships, who joined the NGB in 2015.

Going forward, Hurwitz plans to place more focus on integrating sponsors into US Lacrosse’s new U.S. National Teams training facility in Sparks, Maryland. While GreenFields supplied turf for the training facility, the sales executive sees opportunity for further sponsor integration.

“We haven’t leveraged the facility as much as we want. Right now we’re looking at how to bake in partners we already have.”