A “less is more” packaging strategy is paying dividends for the Portland Trail Blazers.

The NBA team has posted a roughly 50 percent increase in sponsorship revenue over the past three years while reducing the number of corporate partners from approximately 190 companies in 2013 to 110 in 2016.

“We have reduced the number of partners, but we’re producing 20 percent more revenue each year,” said Steve Scott, the Portland Trail Blazers’ vice president of corporate partnerships.

The team’s 2013 naming rights deal with Moda Health also has played a role in that growth, he added.

The crux of the team’s sponsorship strategy: provide customized marketing platforms that span multiple assets and provide more impact.

Scott points to Daimler Trucks North America as an example. The truck manufacturer partnered with the team in 2014 as a platform to demonstrate involvement in its headquarters market.

The two organizations focused on the environment, a topic of interest to the citizens of Portland. The result: 3’s for Trees, a season-long promotion in which Daimler, the Trail Blazers and Friends of Trees plant three trees for each three-point shot made by the Blazers.

The Trail Blazers and Daimler have since expanded the program with a dedicated advertising campaign that features head coach Terry Stotts and Daimler president Martin Daum; in-arena activation programs; and a season-ending tree planting ceremony that draws roughly 1,000 Daimler employees.

The expanded program allows the team to engage Daimler’s top executives as well as its human resources and community relations departments, said Scott.

“We’re hitting different areas of their business to tell their story. That becomes much more impactful than ‘Hey, we’ll do a community initiative for you.’ ”

The partnership with further expand in the 2016-2017 season with the Daimler Tree House, a lower-level seating section in the Moda Center.

New Trail Blazers sponsors include FanDuel, CarMax and 10 Barrel Brewing.