Worldwide spending on golf sponsorship is expected to total $1.73 billion in 2015, up 4.8% from 2014, according to IEG research.

The increase exceeds IEG’s projected 4.1 percent increase in overall global sponsorship spending and 4 percent increase in North American spending.

As demonstrated by its new partnership with the USA Golf Federation, BMW is the most active sponsor of golf worldwide. Nineteen percent of properties with a sponsor in the auto category report a partnership with the company. Rolex is the second most active sponsor (15%) with Anheuser-Busch InBev (14%) in third.  

Daimler AG joins BMW on the list of the ten most active sponsors, making automakers the most active category sponsoring golf. Automakers are 5.1 times more likely to sponsor golf than the average of all sponsors.

Alcoholic beverages, sports apparel & equipment, bank and media companies round out the top five most active categories.

WORLDWIDE SPENDING ON GOLF
WORLDWIDE SPENDING ON GOLF

Spending includes sponsorship of professional and amateur sanctioning bodies and tournaments, charity fundraisers, endorsement deals and corporate hospitality.

MOST ACTIVE CATEGORIES SPONSORING GOLF (WORLDWIDE)
MOST ACTIVE CATEGORIES SPONSORING GOLF (WORLDWIDE)

Automobile manufacturers are 5.1 times more likely to sponsor golf than the average of all sponsors.

MOST ACTIVE COMPANIES SPONSORING GOLF (WORLDWIDE)
MOST ACTIVE COMPANIES SPONSORING GOLF (WORLDWIDE)

Nineteen percent of golf properties with a sponsor in the auto category report a partnership with BMW.