Sponsorship spending on the National Basketball Association and its 30 teams totaled $739 million in the 2014-2015 season, up 8.9 percent from the previous year, according to IEG research.

Anheuser-Busch is the most active sponsor of the NBA. Eighty-one percent of properties with a sponsor in the malt beverage category report a partnership with the company.

Insurance overtook autos to become the most active category sponsoring the NBA. Insurance companies are five times more likely to sponsor professional basketball than the average of all sponsors, according to the research.

Auto and beer are the second and third most active categories.

The NBA announced four new partners during the 2014-2015 season: Harman,  Kaiser Permanente, Pepsi-Cola and Under Armour.

NBA Most Active Sponsors (League/Team)
NBA Most Active Sponsors (League/Team)

Eighty-one percent of properties with a sponsor in the malt beverage category report an Anheuser-Busch brand as a sponsor.

NBA Most Active Categories (League/Team)
NBA Most Active Categories (League/Team)

Insurance companies are five times more likely to sponsor the NBA than the average of all categories.

NBA Team Sponsorship Revenue Rankings
NBA Team Sponsorship Revenue Rankings

NBA League/Team Sponsorship Revenue
BA League/Team Sponsorship Revenue

2014-2015 NBA Sponsors & Categories

2014-2015 NBA Sponsors & Categories