With Rugby World Cup 2015 kicking off this week, IEG SR breaks down the most active companies and categories sponsoring the sport.

Retail is the most active non-endemic category sponsoring rugby. Retailers are 3.8 times more likely to sponsor rugby than the average of all categories, according to IEG research. Food and professional services tie as the second most active non-endemic categories (3.4) followed by autos in third (2.5).

The Most Active Categories Sponsoring Rugby (Global)
The Most Active Categories Sponsoring Rugby (Global)Sports apparel and equipment companies are 6.2 times more likely to sponsor rugby than the average of all sponsors.

Gilbert is by far the most active sponsor of rugby. Fifty-four percent of properties with a sponsor in the sports equipment category report a partnership with the brand.

The Coca-Cola Co. is the most active non-endemic sponsor followed by Unilever, GlaxoSmithKline (Lucozade and MaxiNutrition); BMW, Heineken and Diageo.

The Most Active Companies Sponsoring Rugby (Global)
The Most Active Companies Sponsoring Rugby (Global)Fifty-four percent of properties with a sponsor in the sports equipment category report Gilbert as a sponsor.