Move over PowerPoint. You’re getting tired.

With a plethora of new sales tools on the market, rightsholders would be remiss not to consider, or at least explore, new ways to present sponsorship opportunities.

At the very least, the tools give rightsholders an opportunity to stand out from the competition and, in turn, position themselves as forward-thinking organizations—a major selling point for many properties.

Below, two examples of how rightsholders are using technology to enhance the sales process and build relations with partners.

Virtual reality. With the impending release of Oculus Rift, virtual reality is quickly becoming a reality in sponsorship sales, servicing and activation.

The technology gives rightsholders a new way to promote new sponsorship opportunities, including inventory that doesn’t yet exist.

The Sacramento Kings used VR and augmented reality to promote its new arena to prospective sponsors and premium suite holders. Prospects who donned an Oculus Rift headset could go on a 3-D tour of the venue’s plaza, concourse and arena bowl.

The NBA team and Golden 1 Credit Union last month announced a new naming rights partnership for the venue. The Golden 1 Center is slated to open in fall of 2016.

“The new Sacramento Kings arena will be a global benchmark for innovation, sustainability and technology. Utilizing augmented and virtual reality helps bring the Golden 1 Center to life in a way that we couldn’t have done with any other technology,” said Chris Granger, president and chief operating officer with the Sacramento Kings.

In a different twist, the Portland Trail Blazers use VR to enhance sponsor recaps.

The team this year used VR technology to capture footage of the Toyota Half-Court Shot. The Trail Blazers will share the content at a post-season meeting with the Portland Metro Toyota Dealers Assn.

The team will use the technology to show what it’s like to view the half-court shot from the floor of the Moda Center, an opportunity that few have the chance to experience, said Steve Scott, the Portland Trail Blazers’ vice president of corporate partnership marketing and sales.

“You can be on the floor hearing fans yelling. That’s more exciting than being in the stands with everyone else.”

San Francisco-based Helios Interactive shot the footage using Oculus Rift technology.

Sponsors and properties are also using VR as an activation platform. Esurance last year activated the San Francisco 49ers with a VR-based experiential marketing program in which fans could visit the team’s locker room, walk on the field and participate in a huddle.

The direct-to-consumer insurer plans to activate the 2015 season in support of its presenting sponsorship of the Faithful 49 fan engagement program, said Brent Schoeb, the San Francisco 49ers’ director of corporate partnerships.

Immersive presentation platforms. A growing number of rightsholders are finding success with Sportsdigita and other companies that market presentation software.

The technology allows properties to present opportunities via 3-D images, videos and other immersive content on a dedicated web site. Rightsholders can use the technology to track how often a proposal is viewed and by whom.

The Dallas Mavericks use Sportsdigita’s Digideck platform to increase the number of proposals in the market. The team posted a 35 percent increase in proposals in the 2014 season, a factor that helped lift sponsorship revenue to an all-time high.

“Sponsorship is a numbers game. The more proposals you have in the market directly correlates to your financial success,” said George Killebrew, the Dallas Mavericks’ executive vice president.

The team’s ten sales reps previously created their own proposals.

“That was cumbersome and slow,” said Killebrew, noting that sales reps can share a Digideck proposal with a click of a button once sponsorship inventory is downloaded on the platform.

The Portland Trail Blazers plan to use the Sportsdigita platform as a virtual media kit and sponsor onboarding tool in the 2015 season.

“We want to educate new sponsors on our opportunities, what to expect in the coming season, and introduce them to assets outside of what they contracted for. We can walk them through our assets and show them how to use them” said Scott.

Other Sportsdigita clients include NASCAR, the NHL Anaheim Ducks, MLB New York Mets and the NFL Dallas Cowboys and Green Bay Packers. 

The San Francisco 49ers use a desktop virtualization system marketed by Citrix Systems, a team sponsor. The team’s sales reps use the software when they can’t secure a face-to-face meeting.

The software allows the reps to share content on their computer screen, pull in additional files as needed and track who views the documents, when they view it and if they forward it to an associate.

The software also allows the reps to control the flow of the presentation, a major benefit over a PDF file where prospects often go to the last page of the document to see the price tag.

“We lean on our partners to find products we can use. If we’re not ahead of the curve in Silicon Valley, we’re behind the curve,” said Schoeb.