The State Fair of Louisiana and Arkansas State Fair have secured their first-ever presenting sponsors.

Chevrolet is presenting the State Fair of Louisiana, while Steve Landers Auto Group is presenting the Arkansas State Fair.

Chevrolet gains category exclusivity, vehicle display, PRCA sponsorship, media inclusion and a traffic-driving promotion, while Steve Landers Auto Group gains exclusive status for three local dealerships (Chrysler/Dodge/Jeep; Toyota and Kia), a Professional Bull Riding package; a traffic-driving program and a tie-in with the Susan G. Komen breast cancer foundation.

“The auto industry is seeing the value in grass roots campaigns at these large events,” said Dan Sawyer, president of ProFusion Marketing, which designed, negotiated and secured the two sponsorships.  

The State Fair of Louisiana takes place Oct. 22-Nov. 8 in Shreveport, while the Arkansas State Fair takes place Oct. 9-18 in Little Rock.

THE MOST ACTIVE SPONSORS OF FESTIVALS IN THE AUTO CATEGORY

THE MOST ACTIVE SPONSORS OF FESTIVALS IN THE AUTO CATEGORY