After testing the program in Phoenix in 2014, the Arizona Diamondbacks has taken its “D-Backs Give Back Jersey” Little League baseball program statewide in 2015 and added corporate support.

The community outreach program is sponsored by two D-backs sponsors: Western Refining Inc. and Fry’s Food Stores. The supermarket chain helped secure a third partner: The Procter & Gamble Co.’s Tide detergent.

The Arizona Diamondbacks Foundation launched the program in Phoenix last year to support local Little League baseball teams. The D-Backs supplies teams with branded jerseys and baseball caps to help offset expenses.

“We hear all the time how Little League is struggling. As we dug in, we realized that everyone’s single largest expense isn’t equipment or field rentals, but uniforms,” said Cullen Maxey, the Diamondbacks’ executive vice president of business operations.

The program also gives the team a cause marketing platform that provides sponsors extended reach.

“Cause marketing is something that a lot of our partners ask for.”

In addition to its rights fee, Fry’s is supporting the program by raising money for local Little League teams through its community rewards program, around which it donates a percentage of purchases to local teams.

Tide receives branding and coupons in player kits distributed with the jerseys. The kit includes a one-day contract signed by Diamondbacks president Derrick Hall and chief baseball officer Tony La Russa.

While Fry’s and Tide use the program to accomplish multiple objectives (support CSR initiatives, drive store traffic, etc.), Western Refining is using the tie for purely philanthropic reasons.

“They’re whole platform with the team is philanthropic. They want to support the communities where their employees work and the activities their kids participate in.”

The Diamondbacks this year have distributed nearly 40,000 jerseys and hats to more than 60 Little League teams across the state. The team has hired a new employee to manage product distribution.