Fueled in part by the ICC Cricket World Cup, sponsorship spending on cricket is expected to total $479 million in 2015, up 3.2 percent from 2014, according to IEG Research.

PepsiCo, Inc. and Toyota Motor Corp. are the most active sponsors of cricket in terms of number of deals while automakers are the most active non-endemic category.

Global Spending On Cricket
Global Spending On Cricket

Top Countries By Cricket Spend
Top Countries By Cricket Spend

Cricket Spend By Region
Cricket Spend By Region

*Includes spend on properties that span more than one market/country.   

Most Active Cricket Sponsors (Global)
Most Active Cricket Sponsors (Global)

Twelve percent of cricket properties report a partnership with PepsiCo.

Most Active Categories Sponsoring Cricket (Global)
Most Active Categories Sponsoring Cricket (Global)

Sports apparel & equipment companies are 3.5 times more likely to sponsor cricket than the average of all sponsors.