Ross Stores, Inc. is increasing its support of Boys & Girls Clubs of America to support its mission of improving youth education.

The off-price retailer has launched its first in-store fundraiser in support of the decade-old partnership. From Feb. 8 through Feb. 28, customers in more than 1,200 Ross Dress for Less stores can make a contribution to the nonprofit as part of its “Open the Door to Great Futures” campaign.

Customers can chose from several increments ($1, $5 or $10) or their own donation amount. Customers who donate $10 or more will receive a BGCA wristband. Ross will match donations up to $350,000.

BGCA will use the money to support Power Hour, a homework assistance program sponsored by the Ross Stores Foundation.  

The retailer over the past 18 months has expanded its BGCA relationship from clubs located near its San Francisco Bay headquarters to roughly 35 clubs across its marketing footprint.

“The partnership aligns so clearly with their mission that the next logical step is to bring in the next piece: their customers,” said Tim Hogan, BGCA national director of corporate and cause partnerships.

Ross Stores has increased its support of BGCA after reviewing its charitable giving initiatives. The company created the Ross Stores Foundation in 2013.

“As they began to look at who to work with, it was clear that BGCA was in their wheelhouse.”

The BGCA campaign replaces Ross’ annual fundraiser for the American Heart Assn.