When it comes to sponsorship spending in the arts, it would be accurate to say that most properties put all of their eggs in one basket.  

Without exception, symphony orchestras, performing arts venues and other arts organizations are more dependent on one category—financial services—than any other property segment.

Case in point: retail banks are nearly 20 times more likely to sponsor the arts than any other category. Bank of America, JPMorgan Chase and Wells Fargo are the three most active sponsors in terms of number of deals.

While spending on the arts took a major hit in 2008-2009 following the fallout in the financial services industry, spending has come back to life as the banking industry shows renewed signs of strength.  

Sponsorship spending on the arts is expected to total $920 million in 2013, up 3.3 percent from 2012.

While spending on the arts is growing at a fairly healthy clip, growth is tempered by a reluctance at many arts organizations to move beyond charitable donations in favor of true marketing partnerships.

With the exception of fairs and festivals (2.9 percent), the year-over-year increase lags associations and membership organizations (4 percent); causes (4.8 percent); entertainment (5.1 percent) and sports (6 percent), as well as the projected 5.5 percent increase for the overall sponsorship industry.

Top Companies Sponsoring The Arts

Arts Sponsorship Spending To Total $920 Million In 2013
*Bank of America sponsors 21 percent of all arts properties.

 

Most Active Categories Sponsoring The Arts

Arts Sponsorship Spending To Total $920 Million In 2013
*Banks are 18.1 times more likely to sponsor the arts than the average of all sponsors.

 

Sponsorship Spending On The Arts

Arts Sponsorship Spending To Total $920 Million In 2013