Sponsorship spending on the four major U.S. pro sports leagues continues to maintain its upward momentum.

Spending on the four major pro sports leagues and teams totaled $2.62 billion in 2012, a 6.5 percent increase from 2011, according to IEG SR analysis.

Although the increase lagged the 7.9 percent rise in spending in 2011, it outpaced the 4.1 percent increase for the overall sponsorship industry and 5.1 percent increase for the entire sports category.

Major League Baseball posted the largest gain with a 7.3 percent increase in year-over-year spending. The NFL came in second (6.9 percent) followed by the NBA (6.6 percent) and the NHL (4.4 percent).

In terms of total revenue, the NFL led the pack with $1.01 billion in total sponsorship revenue—the first time one of the four pro sports leagues has broken the $1 billion mark.

Corporate Partners Of The Four Major U.S. Pro Sports Leagues
League Sponsor Category Start of relationship
MLB Anheuser-Busch InBev Alcoholic & non-alcoholic malt beverage 1980
Bank of America Banking services, affinity credit card 2004
Bayer Advanced Aspirin Pain relief 2011
Firestone Tire 2010
Frito-Lay Salty snack 2006
Gatorade Isotonic beverage 1990
General Motors Vehicle 2005
Gillette Shaving products 1939
Head & Shoulders Shampoo & conditioner 2011
Kellogg’s Cereal & wholesome snacks 2013
MasterCard Payment system 1997
Nike Athletic footwear & athletic eyewear 1998
One A Day Vitamin Multivitamin 2008
Pepsi-Cola Non-alcoholic beverage (non-milk based) 1997
Scotts Lawn care 2010
SiriusXM Satellite radio 2005
Taco Bell QSR and casual dining 2004
T-Mobile Wireless service, hardware & tablets 2013
NBA Adidas Apparel/footwear 2002
American Express Credit card 2010
Anheuser-Busch InBev Beer (alcoholic & non-alcoholic malt beverage) 1998
Autotrader.com Online auto retailer 2006
Bacardi Rum 2010
BBVA Banking 2010
Cisco Information technology and networking solutions; digital camcorders 2007
The Coca-Cola Co. Soft drink/juice/flavored beverages 1986
Gatorade Sports drinks, energy drinks, recovery drinks & shakes, consumable gels, consumable strips and tabs, sports bars, energy bars and health bars (including in bite, chew and gummie form) 1984
Kia Motors Automotive 2008
Nike Footwear 1992
SAP Business analytics software, business intelligence software 2012
Spalding Basketballs and backboards 1983
Sprint Wireless service provider and handset 2011
State Farm Insurance 2010
Taco Bell Quick service restaurant 2009
2K Sports Video game software 2012
NFL Anheuser-Busch InBev Official beer 2011
Barclays Official affinity card/rewards program (NFL Extra Points) 2010
Bose Official home theater system 2011
Bridgestone Official tire 2007
Campbell’s Soup Official soup 1998
Castrol Official motor oil 2010
Dairy Management Inc. Dairy, milk, yogurt, cheese 2003
FedEx Worldwide package delivery service 2000
Frito-Lay Salted snack/popcorn/peanuts/dips 2000
Gatorade Isotonic beverage 1983
General Motors Car and passenger truck 2001
Lenovo Computers (desktop, laptop and computer workstations) 2012
Marriott Official hotel 2011
Mars Snackfood Chocolate & non-chocolate confectionary 2002
McDonald’s Restaurant 2012
National Guard HSPD/7on7 2009
NetApp Data storage provider 2013
Papa John’s Official pizza 2010
Pepsi Soft drinks 2002
Procter & Gamble (Gillette, Head & Shoulders, Vicks, Old Spice, Tide & Duracell) Fabric care/air care; household needs; over the counter grooming; over the counter remedies 2009
Quaker Hot cereal 2012
SAP Cloud software solutions, business software and business analytics software 2012
USAA Insurance/military appreciation 2011
Verizon Wireless telecommunication service 2010
Visa USA Payment systems services 1995
Xbox Video game console 2011
NHL North America
BlackBerry Official wireless provider 2011
Bridgestone Official tire
2007
Cisco Official technology partner 2008
Compuware Global application provider 2009
Enterprise Official rental car 2010
Kimberly-Clark Official baby care product/diaper/training pant/youth pant/facial tissue/bathroom tissue/paper towel 2012
Las Vegas Convention & Visitors Authority Official home of the NHL Awards Show 2009
MillerCoors/Molson Coors Official beer 2011
Pepsi Co./Pepsi; Gatorade; Aquafina; Frito-Lay Official soft drink, energy drink, water and snack 2007
Reebok Official outfitter 2003
SiriusXM Official satellite radio 2005
Starwood Hotels Official hotel 2009
Ticketmaster Official preferred primary ticketing solution 2008
York Official HVAC partner 2012
U.S.
Discover Official credit/charge/debit card 2010
Geico Official automotive insurance provider 2010
Honda Official vehicle 2008
McDonald’s Official quick service restaurant 2007
Verizon Wireless Official wireless service provider 2006
Canada
Bell Official wireless and wireline telecommunications partner 2008
Canadian Tire Official home improvement retailer 2010
Hershey’s Official confectionary partner 2009
Kraft Official cracker/cookie/snack mix 1989
Scotiabank Official retail bank, financial services provider and affinity card provider 2007
Tim Hortons Official coffee/breakfast/donut 2008
Visa Official credit/debit card 2008