In a first-of-its-kind deal that takes green sponsorship to a new level, the MLB Minnesota Twins have signed a partnership with water solutions company Pentair, Inc. to promote water conservation.

As part of the sweeping partnership, Pentair will donate and install a custom-designed system to capture, conserve and reuse rainwater at the Twins’ new Target Field home, which will open in April.

The cash and in-kind deal is expected to reduce water consumption, the use of plastic bottled water and any incidence of urban flooding at the ballpark.

In addition, Pentair will install Everpure drinking water filtration systems in Target Field suites, clubhouse, training rooms and administrative offices.

The deal gives Pentair status as the official sustainable water provider for the Minnesota Twins and Target Field.

In addition to water-related products, the Minneapolis-based global diversified industrial company also manufactures thermal management products and electronics enclosures.

Minneapolis-based GreenMark Sports helped broker the deal. The team hired the green marketing agency in early ’09 to provide sustainability consulting for the new venue and assistance in forging environmental sports marketing deals.

The Twins and GreenMark were in talks with another company on a similar deal, but it fell through, said Laura Day, the team's senior vice president of business development. Day recommended contacting locally-based Pentair and said she was impressed with the company’s enthusiasm for the deal from the beginning, including the fact that the company’s entire top management ranks attended the first meeting and walk-through of the stadium.