IEG knows sponsorship from the inside out and shares that knowledge directly with you and your colleagues through a wide variety of training platforms. In total, we have educated more than 30,000 sponsorship professionals from organizations of all types and sizes. All year long, we scout out the best sponsorship programs and practices to bring you the freshest, most productive ideas.
- IEG Annual Conference, March 16-19, 2008 (Chicago)
- Selling More Sponsorship Seminar, Sept–Nov (NYC, Chicago, LA, Dallas, DC)
- Activating and Measuring Sponsorship’s ROI Seminar, Sept–Nov (NYC, Chicago, LA, Dallas)
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Advanced Sponsorship Sales Seminar
Game-changing strategies and innovations for building next-level corporate partnerships
The most effective way to put your organization and your career on a new and lucrative path. More than a “sales” seminar, this workshop will give you the tools and knowledge to take full advantage of current and potential corporate partnerships.
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2008 Schedule:
Washington, D.C. August 20
Toronto August 26
Los Angeles September 23
Chicago October 28
New York City November 5
Dallas November 18
Register 30 days before any seminar, Save $50
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Activating and Measuring Sponsorship’s ROI Seminar
IEG’s seminar on activating and measuring partnerships of all types—including sports, arts, entertainment, event, cause and affinity marketing—unveils the next wave of high-performance solutions, research and insights that enable you to unlock the value of your partnerships to drive growth and profits.
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2008 Schedule:
Washington, D.C. August 21
Toronto August 27
Los Angeles September 24
Chicago October 29
New York City November 6
Dallas November 19
Register 30 days before any seminar, Save $50
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IEG's 26th Annual Conference
Join more than 1,200 senior marketers at IEG’s 26th Annual Sponsorship Conference, and experience the convergence of sponsorship’s most innovative practitioners and most profitable network.
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Chicago, IL — March 8-11, 2009
Register before October 31, Save $305
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IEG Webinar Series
Whether you buy, sell or activate sponsorships or strategic alliances, these idea-filled, skill-building sessions deliver essential tools and strategies you need to succeed.
Attend IEG’s Webinars and access sophisticated, real-world sponsorship training without the hassle of travel. These 90-minute sessions include an interactive Q&A session, downloadable presentation and supplementary documents.
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Fast-track Topics Include:
- Proposal Writing
- Emerging Categories
- Valuation
- Strategic Activation
- ROI
- Advanced Sponsorship Strategies
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IEG Custom Training
IEG can train your team to recognize opportunities and make them profitable. When it’s time to upgrade the sponsorship skills of staff or quickly bring senior management up to speed, leading sponsors, properties and agencies turn to IEG for training.
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IEG Sponsor Summits
IEG-facilitated sponsor workshop sessions on behalf of properties are designed to educate and motivate your corporate partners, helping them better leverage their investments with you and with each other.
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