Who Does What Stories

Who Does What

Whether 3-D Or HD, Consumer Electronics Brands Find Reasons To Add Deals

Whether 3-D Or HD, Consumer Electronics Brands Find Reasons To Add Deals

Technology developments continue to drive interest in major property partnerships

Who Does What

Tire Brands Don’t Tread Lightly When It Comes To Sponsorship

Tire Brands Don’t Tread Lightly When It Comes To Sponsorship

Large and small manufacturers step up activity, primarily with pro and college sports properties

Who Does What

Sponsorships Remain A Constant Amid Changes To Credit Card Business

Sponsorships Remain A Constant Amid Changes To Credit Card Business

Trends, contacts, strategies and current deals outlined for four major card brands

Category Update

Sub Category: Sandwich Chains Stack Up New Sponsorships

Sub Category: Sandwich Chains Stack Up New Sponsorships

National restaurant brands sign host of national and local deals in 2010

Category Update

Sponsorships Earn Their Stripes As Military Recruiting Tool

Sponsorships Earn Their Stripes As Military Recruiting Tool

Branches of the U.S. Armed Forces sign new deals despite trimmed budgets

Who Does What

Hotel Chains Make Room For Sponsorships

Hotel Chains Make Room For Sponsorships

Overview of strategies, priorities, activation efforts, decision-makers and current deals for the six most active U.S. hotel chains

Who Does What

Direct Sellers Sign Wide Variety Of New Deals

Direct Sellers Sign Wide Variety Of New Deals

Amway, Herbalife and Usana among most active in category

Who Does What

Despite Cuts, Big Three U.S. Automakers Remain Large Sponsorship Players

Despite Cuts, Big Three U.S. Automakers Remain Large Sponsorship Players

New sponsorship focus for Chrysler and GM, while Ford stays the course

Who Does What

Airline Industry Remains On Board With Sponsorships

Airline Industry Remains On Board With Sponsorships

Overview of strategies, priorities, activation efforts, decision-making and current deals for the seven most active U.S. airlines

Who Does What

Property/Casualty Insurers’ Policy: Continue Sponsoring

Property/Casualty Insurers’ Policy: Continue Sponsoring

Overview of strategies, priorities, activation efforts, decision-making and current deals for the six largest U.S. property/casualty insurers

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