Technology developments continue to drive interest in major property partnerships
Large and small manufacturers step up activity, primarily with pro and college sports properties
Trends, contacts, strategies and current deals outlined for four major card brands
National restaurant brands sign host of national and local deals in 2010
Branches of the U.S. Armed Forces sign new deals despite trimmed budgets
Overview of strategies, priorities, activation efforts, decision-makers and current deals for the six most active U.S. hotel chains
Amway, Herbalife and Usana among most active in category
New sponsorship focus for Chrysler and GM, while Ford stays the course
Overview of strategies, priorities, activation efforts, decision-making and current deals for the seven most active U.S. airlines
Overview of strategies, priorities, activation efforts, decision-making and current deals for the six largest U.S. property/casualty insurers
Sponsorship Trends To Watch In 2018
Signs Point To Healthy Sponsorship Spending In 2018
NFL Sponsorship Revenue Totals $1.32 Billion In 2017-2018 Season
Sponsorship Spending On The NBA Totals $1.12 Billion In 2017-2018 Season
Sponsorship Spending On The NHL Totals $559.5 Million In 2017-2018 Season