In Depth Stories

In Depth

Consumer Study: As Economy Shrinks, So Does Sponsorship Halo

Consumer Study: As Economy Shrinks, So Does Sponsorship Halo

Results from national survey conducted by Performance Research

In Depth

Cold Hard Facts: IEG/Performance Research Study Documents Economy’s Effect On Sponsors

Cold Hard Facts: IEG/Performance Research Study Documents Economy’s Effect On Sponsors

Study documents the impact of the down economy on sponsorship and activation spending

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Fab Five: Sponsorship Programs You Should Know

Model sponsorship programs provide food for thought, best practice ideas

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How Properties And Sponsors Are Making The Most Of Social Media

How Properties And Sponsors Are Making The Most Of Social Media

Social networking and sponsorship can be powerful marketing allies that work well together for properties and sponsors

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Forecast: Recession Slams Brakes On Sponsorship Spending

IEG SR’s annual forecast projects very little growth in sponsorship spending for 2009

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Rate Of Industry Pay Raises Holds Steady Despite Economic Woes

IEG SR’s 13th Annual Salary Survey reveals healthy pay raise increase in face of down economy

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Negotiating In-kind Value And Category Exclusivity

Compromising positions to take when negotiating in-kind value, exclusivity and renewal terms

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Property Survey Reflects Domestic Auto Woes, Other Industry Trends

IEG’s Annual Property Survey reveals decline in sponsorship from domestic autos

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Raising The Bar On Sponsorship Fulfillment Reports

Preparing sponsorship fulfillment reports requires system for capturing data and knowledge of partner priorities

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Sponsorship Wins In Cable And Satellite Companies’ Tug Of War Over Customers

Cable and satellite TV providers step up local and national sponsorships in war to retain/attract customers

Displaying results 81-90 (of 160)
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