In Depth Stories

In Depth

A-B Lawsuit Illustrates Value Of Pro Sports Sponsorships; Sector Grows 7.6 Percent

A-B Lawsuit Illustrates Value Of Pro Sports Sponsorships; Sector Grows 7.6 Percent

After a decline of nearly four percent in 2009, corporate revenue rises sharply

In Depth

Corporate Hospitality Sheds Recession-related Stigma, Renews Focus On ROI

Corporate Hospitality Sheds Recession-related Stigma, Renews Focus On ROI

Sponsors seek to raise their game when entertaining clients and evaluating the success of such efforts

In Depth

IEG Survey: Sponsor Diversity Trend Continues; Cold Calling Still Rules

IEG Survey: Sponsor Diversity Trend Continues; Cold Calling Still Rules

IEG’s Annual Property Survey reflects wider variety of properties and sponsors making up the industry as a whole, while top categories and companies remain much the same

In Depth

Audience Research: Asking The Right Questions To Give Sponsors The Answers They Need

Audience Research: Asking The Right Questions To Give Sponsors The Answers They Need

Findings can demonstrate fit, identify new prospects, develop relevant activation ideas and prove return on investment

In Depth

Best Practice For Properties: Adopt Or Refresh Sponsorship Policies

Best Practice For Properties: Adopt Or Refresh Sponsorship Policies

Properties should demonstrate proactive, thoughtful approach to sponsorship

In Depth

Who Spent What In ’09: IEG’s Top Sponsors List

Who Spent What In ’09: IEG’s Top Sponsors List

Reflecting last year’s dismal economy, most big spenders spent less in ’09

Servicing

Why Properties Should Host Sponsor Summits

Why Properties Should Host Sponsor Summits

Advice from sponsors and experienced rightsholders on how to plan and execute summits that deliver value

In Depth

Sponsors Call For More And Better Sponsorship Reporting

Sponsors Call For More And Better Sponsorship Reporting

Complete, contextual and customized fulfillment reports help sponsors evaluate success

In Depth

Sponsors Send Clear Signal: We’re Coming Back

Sponsors Send Clear Signal: We’re Coming Back

Findings from annual IEG/Performance Research Sponsorship Decision-makers Survey

Selling

Properties May Find New Dollars From Mobile Marketing Tours

Properties May Find New Dollars From Mobile Marketing Tours

Agencies and properties already seeing upswing in mobile marketing activity for 2010

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