In Depth Stories

Cause Marketing

Survey: More Nonprofits Earning Majority of Revenue From Sponsorship

Survey: More Nonprofits Earning Majority of Revenue From Sponsorship

Nearly four out of 10 organizations earn more from sponsorship than philanthropy

In Depth

Major Pro Sports Sponsorships To Total $2.46 Billion In 2011

Major Pro Sports Sponsorships To Total $2.46 Billion In 2011

Spending on the four primary U.S. pro sports leagues and teams to grow nearly eight percent in 2011

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Best Practices: Helping Sponsors Measure

Best Practices: Helping Sponsors Measure

Sponsorship decision-makers share tips and tactics on how properties can help measure success.

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How Properties Are Helping Sponsors Activate Via Social Media

How Properties Are Helping Sponsors Activate Via Social Media

NBA Boston Celtics, NFL St. Louis Rams and others discuss how they are helping sponsors activate through Facebook and other social media platforms

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Why Exclusivity Isn’t What It Used To Be

Why Exclusivity Isn’t What It Used To Be

Refusal to pay premium prices and focus on differentiation rather than exclusive rights reduce the importance of the longtime standard benefit

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Deep Pockets: The Biggest Sponsorship Spenders of 2010

Deep Pockets: The Biggest Sponsorship Spenders of 2010

Number of U.S. companies spending more than $15 million a year increases to 77

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Decision-makers Survey: Sponsors Favor Activation Budgets In 2011

Decision-makers Survey: Sponsors Favor Activation Budgets In 2011

Findings from annual IEG/Performance Research Sponsorship Decision-makers Survey

In Depth

Sponsorship Spending: 2010 Proves Better Than Expected; Bigger Gains Set For 2011

Sponsorship Spending: 2010 Proves Better Than Expected; Bigger Gains Set For 2011

IEG SR’s annual review and forecast projects 5.9 percent growth in North America; 5.2 percent globally

In Depth

Compensation Rebound: Majority of Sponsorship Practitioners Received Raises In 2010

Compensation Rebound: Majority of Sponsorship Practitioners Received Raises In 2010

IEG SR’s 15th Annual Salary Survey paints brighter pay picture than previous year

Cause Marketing

Survey Reveals Great Disparity In Nonprofits’ Approach To Corporate Partnerships

Survey Reveals Great Disparity In Nonprofits’ Approach To Corporate Partnerships

Seventh annual study shows lines between philanthropy and sponsorship remain very blurry

Displaying results 51-60 (of 160)
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