In Depth Stories

In Depth

Best Practices: Responding To RFPs

Best Practices: Responding To RFPs

To respond or not respond? Agencies and consultants share tips and tactics on navigating the marketing procurement waters.

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Found Money: The Growing Popularity of Municipal Marketing 

Found Money: The Growing Popularity of Municipal Marketing 

Cities, schools, transportation agencies and other government entities embrace sponsorship to offset soaring budget deficits

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Best Practices: Sponsor Prospecting

Best Practices: Sponsor Prospecting

Tips, tactics and strategies on uncovering the best prospects

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Following The Money: Sponsorship's Top Spenders of 2011

Following The Money: Sponsorship's Top Spenders of 2011

IEG’s annual ranking of sponsorship’s biggest spenders grows to 86 companies

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The Evolving Landscape Of Audience Research

The Evolving Landscape Of Audience Research

New online survey tools give properties more options than ever for conducting audience research

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Old Habits Do Die: Sponsor Survey Sees Less Reliance on Ads, Signage

Old Habits Do Die: Sponsor Survey Sees Less Reliance on Ads, Signage

Findings from annual IEG/Performance Research Sponsorship Decision-makers Survey

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The Importance Of Sponsor Cross-Promotions

The Importance Of Sponsor Cross-Promotions

Sponsors have much to gain from cross-promotions, but many properties fall short when it comes to facilitating relationships

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Economic Uncertainty To Slow Sponsorship Growth In 2012

Economic Uncertainty To Slow Sponsorship Growth In 2012

IEG SR’s annual review and forecast projects North American sponsorship spending to grow 4.1 percent in 2012

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Industry Compensation Takes A Step Backward In 2011

Industry Compensation Takes A Step Backward In 2011

IEG SR’s 16th Annual Salary Survey reports lower pay increases and fewer professionals who received raises in 2011

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IEG Property Survey Reveals Deepening Sponsor Pool

IEG Property Survey Reveals Deepening Sponsor Pool

Rightsholders report more sponsorship from non-traditional companies and categories

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