In Depth Stories

In Depth

Inside The Evolving World of Municipal Marketing

Inside The Evolving World of Municipal Marketing

Cities continue to explore public/private partnerships, but many struggle to get programs off the ground

In Depth

Radio Stations Turn Up The Volume On Proprietary Events

Radio Stations Turn Up The Volume On Proprietary Events

Radio stations place more focus on event ownership to lock out competitors and boost non-spot revenue

In Depth

Sponsorship Spending Growth Slows In North America As Marketers Eye Newer Media And Marketing Options

Sponsorship Spending Growth Slows In North America As Marketers Eye Newer Media And Marketing Options

IEG SR’s annual review and forecast projects North American sponsorship spending to grow 4.3 percent in 2014

In Depth

Salary Survey Tracks Compensation Gains for Sponsorship Professionals

Salary Survey Tracks Compensation Gains for Sponsorship Professionals

IEG SR’s 18th Annual Salary Survey breaks down industry compensation stats

In Depth

IEG’s Top Sponsorship Spenders List Swells To 93 Companies

IEG’s Top Sponsorship Spenders List Swells To 93 Companies

IEG’s annual ranking of sponsorship’s biggest spenders

In Depth

Best Practices: Selling New Events

Best Practices: Selling New Events

Sellers share tips, tactics and strategies on how inaugural events can capture the attention of prospects and close new deals

In Depth

Survey: Sponsors Require More Agency Support, Spend Less On Activation

Survey: Sponsors Require More Agency Support, Spend Less On Activation

Findings from the 13th Annual IEG/Performance Research Sponsorship Decision-makers Survey

Cause Marketing

Less Than A Third of Nonprofits Treat Sponsorship Differently Than Philanthropy

Less Than A Third of Nonprofits Treat Sponsorship Differently Than Philanthropy

Results of ninth annual IEG nonprofit sponsorship survey shed light on causes approach to corporate partners

In Depth

2013 Sponsorship Outlook: Spending Increase Is Double-edged Sword

2013 Sponsorship Outlook: Spending Increase Is Double-edged Sword

IEG SR's annual review and forecast projects North American sponsorship spending to grow 5.5 percent in 2013

In Depth

Compensation Report Gives Most Sponsorship Pros Reason To Cheer

Compensation Report Gives Most Sponsorship Pros Reason To Cheer

IEG SR’s 17th Annual Salary Survey shows healthy pay increases for industry personnel in 2012

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