In Depth Stories

Best Practice

Inside Wimbledon’s Social Media Strategy

Inside Wimbledon’s Social Media Strategy

How the world’s oldest tennis tournament has aced social media—and how other properties can do the same

In Depth

How Rightsholders Are Taking Advantage Of Facebook Live

How Rightsholders Are Taking Advantage Of Facebook Live

Properties double down on live stream platform to reach new audiences, test social and mobile-first broadcasts and monetize content

In Depth

Sponsorship Spending Forecast: Continued Growth Around The World

Sponsorship Spending Forecast: Continued Growth Around The World

IEG SR’s annual review and forecast projects global sponsorship spending to grow 4.5 percent in 2017

In Depth

Average Activation-To-Fee Ratio Passes Two-To-One Mark For First Time

Average Activation-To-Fee Ratio Passes Two-To-One Mark For First Time

Findings from the 16th Annual Sponsorship Decision-Makers Survey

In Depth

Survey: Industry Compensation Figures Took A Hit In 2016

Survey: Industry Compensation Figures Took A Hit In 2016

Results of IEG SR’s 21st Annual Salary Survey

Servicing

How To Make The Most Out Of Post-Event Recap Reports

How To Make The Most Out Of Post-Event Recap Reports

Best practices, tips and tactics on getting the most out of post-event recaps

In Depth

Sponsorship’s Big Spenders: IEG’s Top Sponsor Rankings

Sponsorship’s Big Spenders: IEG’s Top Sponsor Rankings

IEG’s annual ranking of sponsorship’s biggest spenders

In Depth

Inside the Evolving Airline Category

Inside the Evolving Airline Category

Airlines increase sponsorship activity amid rising profits and growing competition

In Depth

The Rise Of Proximity Marketing

The Rise Of Proximity Marketing

Rightsholders invest in location-based technology to enhance the consumer experience and bring sponsors closer to fans

Category Update

Sponsorship Primer: Paint Companies Seal New Deals

Sponsorship Primer: Paint Companies Seal New Deals

With Sherwin-Williams/Valspar mega-merger looming, paint companies expand portfolios to engage business and consumer audiences

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