College Sports Stories

College Sports

Naming Rights Deal Moves Beyond Reach

Naming Rights Deal Moves Beyond Reach

Colorado State University secures partnership with Public Service Credit Union by offering more than impressions

Digital Content

How Learfield Is Finding Success With Data-Driven Fan Engagement

How Learfield Is Finding Success With Data-Driven Fan Engagement

College sports giant finds success leveraging fan data to drive ticket sales

College Sports

Sponsorship Spending On College Athletics To Total $1.24 Billion In 2017/2018 Season

Sponsorship Spending On College Athletics To Total $1.24 Billion In 2017/2018 Season

Insurance is the most active category sponsoring college athletics, while State Farm is the most active sponsor

New Sponsor

Fanchest Unlocks New Sponsorship Strategy

Fanchest Unlocks New Sponsorship Strategy

Gift box startup partners with pro sports teams and college athletic departments, with additional deals in the works

In Depth

Campus-Wide Sponsorship Programs Move To The Head Of The Class

Campus-Wide Sponsorship Programs Move To The Head Of The Class

Schools extend sponsorship programs beyond athletics to offset declining government support and enhance student programming

Motorsports

NASCAR Team Goes Back To School To Secure New Partners

NASCAR Team Goes Back To School To Secure New Partners

Rick Ware Racing offers up free sponsorships to colleges and universities to sell cash deals to alumni and supporters

In Depth

How Rightsholders Are Taking Advantage Of Facebook Live

How Rightsholders Are Taking Advantage Of Facebook Live

Properties double down on live stream platform to reach new audiences, test social and mobile-first broadcasts and monetize content

College Sports

Inside The Big Ten Conference’s Sales Strategy

Inside The Big Ten Conference’s Sales Strategy

Athletic conference secures partners in both traditional and nontraditional categories by taking a laser focus on local companies

Restaurant

Pizza Hut Serves Up Large Slice Of The NCAA

Pizza Hut Serves Up Large Slice Of The NCAA

Restaurant chain activates NCAA partnership with social media campaign around D1 championships

Sponsor Profile

Just What The Doctor Ordered: Bayer Partners With The Big Ten

Just What The Doctor Ordered: Bayer Partners With The Big Ten

Life sciences giant signs holistic partnership to promote healthcare and agricultural sciences to students and alumni

Displaying results 1-10 (of 132)
  < 1 2 3 4 5 6 7 8 9 10  >