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Pro Sports Stories

Activation

How Sponsors Are Activating The 2017-2018 NBA Playoffs and Finals

How Sponsors Are Activating The 2017-2018 NBA Playoffs and Finals

League partners capitalize on the 2018 NBA Finals with a mix of exclusive merchandise, digital content and other marketing initiatives

Pro Sports

Sponsorship Spending On The NBA Totals $1.12 Billion In 2017-2018 Season

Sponsorship Spending On The NBA Totals $1.12 Billion In 2017-2018 Season

Jersey patch inventory helps drive 31 percent increase in sponsorship revenue

Digital Content

Five Tips On Becoming A Social-First Brand

Five Tips On Becoming A Social-First Brand

Lessons learned from Bose’s social-first activation strategy

Strategy

Inside Anheuser-Busch’s Sustainable Sponsorship Strategy

Inside Anheuser-Busch’s Sustainable Sponsorship Strategy

Nick Kelly, head of U.S. sports marketing, shares the thinking behind A-B’s new sponsorship strategy at IEG 2018

Strategy

Inside Anheuser-Busch’s New Incentive-Based Sponsorship Model

Inside Anheuser-Busch’s New Incentive-Based Sponsorship Model

Beverage giant shakes up sports and entertainment industry with pay-for-performance strategy

Sponsor Profile

Kinecta Shoots For The Stars With LA Galaxy

Kinecta Shoots For The Stars With LA Galaxy

Credit union partners with MLS team to build mindshare, acquire new members and demonstrate community roots

New Sponsor

Fanchest Unlocks New Sponsorship Strategy

Fanchest Unlocks New Sponsorship Strategy

Gift box startup partners with pro sports teams and college athletic departments, with additional deals in the works

Strategy

How Carnival Maximizes Value From Strategic Partnerships

How Carnival Maximizes Value From Strategic Partnerships

The world’s largest cruise line doubles down on sponsorship to draw new customers, enhance the guest experience and drive loyalty

Sponsor Profile

Jack Daniel’s Barrels Ahead With NBA Activation

Jack Daniel’s Barrels Ahead With NBA Activation

Whiskey brand focuses on giving consumers the opportunity to experience its iconic distillery in Lynchburg, Tenn.

Beverage

Anheuser-Busch Launches Budweiser Live

Anheuser-Busch Launches Budweiser Live

Beverage giant leverages sports portfolio with post-game experiences that span music, food and culture

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