Digital/New Media Stories

Digital Content

Five Tips On Becoming A Social-First Brand

Five Tips On Becoming A Social-First Brand

Lessons learned from Bose’s social-first activation strategy

Digital/New Media

Need To Know: How To Monetize Content On Facebook

Need To Know: How To Monetize Content On Facebook

Rightsholders can use branded content, ad breaks and audience clusters to drive business outcomes

Strategy

How FIBA Created A Low-Cost Live Stream Offering

How FIBA Created A Low-Cost Live Stream Offering

An inside look at how the international basketball federation uses live streams to drive fan engagement and monetize content

Best Practice

Inside Wimbledon’s Social Media Strategy

Inside Wimbledon’s Social Media Strategy

How the world’s oldest tennis tournament has aced social media—and how other properties can do the same

Best Practice

Hamilton Tiger-Cats Score With Data-Driven Marketing

Hamilton Tiger-Cats Score With Data-Driven Marketing

CFL team drives sponsor engagement through All Access fan loyalty program

Results

Scotiabank Scores Social Media Win Around World Cup of Hockey

Scotiabank Scores Social Media Win Around World Cup of Hockey

Bank dominates WCH sponsor conversations as a result of “Always On” social strategy, prompting plans to replicate the initiative at next month’s NHL Centennial Classic

Strategy

PNC Places More Focus On Experiential Marketing

PNC Places More Focus On Experiential Marketing

Bank doubles down on one-of-a-kind experiences to engage wealth management and commercial banking customers

Digital

Digital Trends To Watch In 2015

Digital Trends To Watch In 2015

Mobile and social engagement to take center stage in the New Year, with WhatsApp, Snapchat and other apps playing a starring role

Activation

Need To Know: Trends To Watch In 2015

Need To Know: Trends To Watch In 2015

Virtual reality, big data and premium content will take on increased importance in 2015 and beyond

Activation

No Fantasy: Lenovo Scores Touchdown With NFL Activation

No Fantasy: Lenovo Scores Touchdown With NFL Activation

Computer maker posts 32 percent increase in brand awareness among fantasy football fans as a result of NFL activation

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