Packaging Stories

Packaging

Media Best Practice: Cox And Mariachi Event Make Beautiful Music

Media Best Practice: Cox And Mariachi Event Make Beautiful Music

Media partnership between Arizona nonprofit event and cable provider illustrates how to structure mutually beneficial sponsorships

Packaging

Breeders’ Cup Narrows Sponsor Field, Wins Down The Stretch

Breeders’ Cup Narrows Sponsor Field, Wins Down The Stretch

Breeders’ Cup posts 20 percent revenue jump by offering fewer sponsors premier positioning

Packaging

Nurses Association Improves Health Of Its Sponsorship Program

Nurses Association Improves Health Of Its Sponsorship Program

Emergency Nurses Assn. adds value to corporate partner program with revamped strategy that offers more meaningful benefits to sponsors

Packaging

Sponsors Dig Into Dietetic Association’s Full Plate Of Benefits

Sponsors Dig Into Dietetic Association’s Full Plate Of Benefits

American Dietetic Assn. sees sponsorship revenue increase more than 25 percent this year thanks to strategic approach to packaging and selling

Packaging

How Arthritis Foundation Is Taking Its Sponsorship Program To The Next Level

How Arthritis Foundation Is Taking Its Sponsorship Program To The Next Level

Arthritis Foundation creates new top level sponsorship packages and secures record-high deal

Packaging

Nontraditional Approach To Sponsorship Benefits Scores For Rams

St. Louis Rams take new approach to sponsorship packages and increase revenue 25 percent

Packaging

How A Property Turned A Lot Less Into A Lot More

Association property earns big return from centralizing sponsorship sales and bundling benefits into packages rather than selling a la carte

PACKAGING

Regatta’s Sponsor-friendly Moves Net Threefold Revenue Increase

Small property grows sponsorship income 300 percent by adding value and repackaging benefits

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