Packaging Stories

Selling

Celtics Find Success Selling Cause, Not Sports, Platforms

Celtics Find Success Selling Cause, Not Sports, Platforms

Sponsorship packages that tie partners into community programs, not basketball, score two new deals for Boston’s NBA team

Selling

Film Fests Team Up To Offer Multiple Events With One Buy

Film Fests Team Up To Offer Multiple Events With One Buy

Property alliances seek to benefit both sponsors and small rightsholders; considerations for entering an alliance

Packaging

New Strategy Helps Illinois Park District Overcome Sales Challenges

New Strategy Helps Illinois Park District Overcome Sales Challenges

Rockford Park District boosts annual sponsorship revenue by 20 percent

Selling

Public Television Broadcaster’s Approach To Sponsorship Is Educational For Other Properties

Public Television Broadcaster’s Approach To Sponsorship Is Educational For Other Properties

Concentration on combining live, broadcast and digital platforms pays off for Maryland Public Television

Packaging

Sponsoring The Sponsors: ANA Boosts Sponsorship Revenue Through New Strategy

Sponsoring The Sponsors: ANA Boosts Sponsorship Revenue Through New Strategy

Assn. of National Advertisers secures 50 percent increase in corporate partner revenue

Packaging

Association Takes Control Of Sponsorship Program, Triples Revenue

Association Takes Control Of Sponsorship Program, Triples Revenue

Assn. of School Business Officials Int’l dumps underwriting model in favor of three-tiered strategy

Packaging

UCLA Breaks New Ground In Higher Education Sponsorship

UCLA Breaks New Ground In Higher Education Sponsorship

School seeks corporate partners for non-sports programs and events

Packaging

Minnesota Twins, Pentair Sign Sustainable Water Solution Sponsorship

Minnesota Twins, Pentair Sign Sustainable Water Solution Sponsorship

Minnesota Twins’ new deal affords new sponsorship category: sustainable water provider

Packaging

Packaging Evolution–From “Fewer, Bigger” to “No Stone Left Unturned”

Packaging Evolution–From “Fewer, Bigger” to “No Stone Left Unturned”

IEG’s Vinu Joseph looks at whether a “fewer, bigger” approach to sponsor involvement can work in today’s economy

Packaging

Saint Louis Symphony Finds Harmony With Sponsor Objectives

Saint Louis Symphony Finds Harmony With Sponsor Objectives

Orchestra nearly doubles sponsorship revenue in one year through marketing-driven offerings

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