Packaging Stories

Packaging

Warren Miller Entertainment Posts 33 Percent Increase In Sponsorship Revenue

Warren Miller Entertainment Posts 33 Percent Increase In Sponsorship Revenue

Movie producer sees success by taking an agency-like role when working with partners

Packaging

Columbus Zoo Posts 300 Percent Increase In Sponsorship Revenue

Columbus Zoo Posts 300 Percent Increase In Sponsorship Revenue

New packaging strategy provides template for zoos and aquariums

Packaging

Birds Of A Feather: Properties Team Up To Gain New Sponsor

Birds Of A Feather: Properties Team Up To Gain New Sponsor

Baltimore’s National Aquarium and the Los Angeles Zoo secure Costa Rica Tourism Board through alliance

Selling

Colorado Rapids Post 75 Percent Increase In Sponsorship Revenue

Colorado Rapids Post 75 Percent Increase In Sponsorship Revenue

MLS championship opens doors, but cross-selling with sibling properties and consultative sales approach account for success

In Depth

Why Exclusivity Isn’t What It Used To Be

Why Exclusivity Isn’t What It Used To Be

Refusal to pay premium prices and focus on differentiation rather than exclusive rights reduce the importance of the longtime standard benefit

Selling

Something to CRO About: New Position Gains Popularity In Sponsorship Organizations

Something to CRO About: New Position Gains Popularity In Sponsorship Organizations

Chief revenue officers seek to maximize sales and marketing efficiencies to the benefit of properties and sponsors

Arts

Successful Arts Properties Share Sales Best Practices

Successful Arts Properties Share Sales Best Practices

Segment bounces back from recession doldrums, but securing deals still takes creative strategies and tactics

Adding Value

Leading Property Practices: Eight Ways To Add Value To Sponsorship Offers

Leading Property Practices: Eight Ways To Add Value To Sponsorship Offers

What sports and entertainment sellers are doing to stay ahead of the competitive curve when pitching partnerships

Adding Value

What Would Sponsors Like To Find Under Their Tree?

What Would Sponsors Like To Find Under Their Tree?

Sponsorship pros from American Airlines, State Farm and VW share what they would most like to see properties deliver in 2011

Packaging

U.S. Ski and Snowboard Gets Revenue Moving Back Uphill

U.S. Ski and Snowboard Gets Revenue Moving Back Uphill

Chief marketing and revenue officer Andrew Judelson outlines program for reversing sponsorship decline

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