Packaging Stories

Activation

Double Vision: Activating Through The Second Screen

Double Vision: Activating Through The Second Screen

Rightsholders use custom apps to enhance the TV viewing experience and add value to sponsorship packages

Category Update

Best Practices: Shopping For Supermarkets

Best Practices: Shopping For Supermarkets

Increased competition fuels new activity from national and regional players

Arts

How A New Arts Venue Got Its Sponsorship Program Off The Ground

How A New Arts Venue Got Its Sponsorship Program Off The Ground

Carmel, Ind.’s Center for the Performing Arts sees success by creating value exchange with sponsors

Packaging

Philadelphia Flower Show’s New Sponsorship Strategy

Philadelphia Flower Show’s New Sponsorship Strategy

Flower show enhances on-site experience to reach new audiences and access new sponsors

Adding Value

Amgen Tour Of California Restructures Sponsorship Packages

Amgen Tour Of California Restructures Sponsorship Packages

Pro cycling race replicates Tour de France by providing key assets to jersey sponsors

Selling

Room For Improvement: What Properties Need To Do Differently

Room For Improvement: What Properties Need To Do Differently

Decision-makers from AT&T, Chrysler Group and other companies share pet peeves when working with properties

Packaging

Riverbend Festival Posts 40 Percent Increase In Sponsorship Revenue 

Riverbend Festival Posts 40 Percent Increase In Sponsorship Revenue 

Regional music fest uses consumer rewards program to build relations with local merchants and access new sponsors

Packaging

Atlanta Track Club Sees Sponsorship Success

Atlanta Track Club Sees Sponsorship Success

Producer of the AJC Peachtree Road Race posts double-digit percentage increase in revenue after honing sales strategy

Adding Value

How Two Properties Are Raising The Added Value Ante

How Two Properties Are Raising The Added Value Ante

MLS Chicago Fire places more focus on integrated packages; PGA Tour takes proactive approach to activation

Packaging

U.S. Ski And Snowboard Sees Sponsorship Success

U.S. Ski And Snowboard Sees Sponsorship Success

National Governing Body carves out new asset for Tiffany & Co.; creates season-long marketing platform for Nature Valley; upsells Visa and other partners on long-term deals

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