Packaging Stories

Packaging

Higher Learning: Colleges Launch Campus-Wide Sponsorship Programs

Higher Learning: Colleges Launch Campus-Wide Sponsorship Programs

University of Washington expands sponsorship beyond sports to maximize revenue and enhance the student experience

Results

How The Washington State Fair Has Posted a 51% Increase In Sponsorship Revenue

How The Washington State Fair Has Posted a 51% Increase In Sponsorship Revenue

Fair boosts revenue by implementing a “less is more” sponsorship strategy and placing more focus on multiyear deals

Results

How The Natural History Museum of Los Angeles County Has Doubled Sponsorship Revenue

How The Natural History Museum of Los Angeles County Has Doubled Sponsorship Revenue

NHM contemporizes sponsorship program by offering museum-wide assets, turnkey activation programs and fair market prices

Strategy

Hallelujah! United Methodist Church Launches Sponsorship Program

Hallelujah! United Methodist Church Launches Sponsorship Program

Move over sports and entertainment: Church breaks new ground by securing two six-figure partners

Selling

Best Practice: Leveraging Media Partners To Secure New Sponsors

Best Practice: Leveraging Media Partners To Secure New Sponsors

Marine Corps Marathon leverages radio station partnership to secure Scion as a sponsor of the MCM Event Series

Selling

How To Leverage Brand Campaigns To Secure New Partners

How To Leverage Brand Campaigns To Secure New Partners

Properties can access new sponsors and add value to existing partnerships by supporting new brand campaigns

Activation

Best Practices: Sponsorship Activation

Best Practices: Sponsorship Activation

Sponsors and properties discuss how they are using social media and other tools to engage consumers and amplify messages

Marathons

Spending On Endurance Sports To Total $102 Million In 2012

Spending On Endurance Sports To Total $102 Million In 2012

Cancelation of ING New York City Marathon aside, endurance sports events tee up record-breaking year in sponsorship revenue

Selling

Best Practices: Sponsorship Proposals

Best Practices: Sponsorship Proposals

Sales vets break down the three-step courting process: the tease, first date and final proposal

The Arts

Best Practices: Selling Arts Sponsorship

Best Practices: Selling Arts Sponsorship

Tips, tactics and strategies on selling sponsorship to performing arts venues and other arts organizations

Displaying results 21-30 (of 68)
 <  1 2 3 4 5 6 7  >