Packaging Stories

Selling

Chicago Park District Revamps Sponsorship Sales Strategy, Increases Revenue

Chicago Park District Revamps Sponsorship Sales Strategy, Increases Revenue

Park district secures deals with Tommy Bahama, Petco and other new sponsors by replacing static inventory with holistic partnerships

Packaging

Six Flags Carves Out New Inventory With Peeps Easter Promotion

Six Flags Carves Out New Inventory With Peeps Easter Promotion

Theme park operator carves out new promotional platform as a result of the later than usual Easter holiday weekend

Packaging

FC Dallas Scores With Less Is More Strategy  

FC Dallas Scores With Less Is More Strategy  

Major League Soccer team triples sponsorship revenue after reducing its sponsor portfolio by half

Packaging

How Canine Companions For Independence Boosted Sponsorship Revenue From Six To Seven Figures

How Canine Companions For Independence Boosted Sponsorship Revenue From Six To Seven Figures

Dog-centric nonprofit secures nearly $3 million in revenue after launching new sponsorship initiative

Packaging

Going The Distance: NYRR Revamps Packaging Strategy To Provide Sponsors More Year-Round Exposure

Going The Distance: NYRR Revamps Packaging Strategy To Provide Sponsors More Year-Round Exposure

Companies place more focus on partnerships that can be activated across the calendar year, and properties are obliging

Results

How Kiwanis International Posted A Threefold Increase In Sponsorship Revenue

How Kiwanis International Posted A Threefold Increase In Sponsorship Revenue

Service organization generates incremental revenue and boosts exposure for community programs after formalizing sponsorship strategy

Pro Sports

Properties Get Social With On-Site Social Media Centers

Properties Get Social With On-Site Social Media Centers

Rightsholders use on-site social media hubs to engage fans, access new inventory and help sponsors activate

Cause Marketing

JDRF Revamps National Sponsorship Strategy

JDRF Revamps National Sponsorship Strategy

Nonprofit shifts responsibility of managing national partnerships from local chapters to headquarters

Pro Sports

Tennis Sponsorship Spending To Total $708 Million In 2013

Tennis Sponsorship Spending To Total $708 Million In 2013

Global platforms, stadium upgrades and new programming help drive interest in professional and amateur tennis

Packaging

How The Exploratorium Has Secured $4 Million In Sponsorship Revenue

How The Exploratorium Has Secured $4 Million In Sponsorship Revenue

San Francisco museum finds success by offering collaborative partnerships that engage employees and the community

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