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Emerging Category Stories

Emerging Category

Mid-Year Update: Six Categories To Consider In 2018

Mid-Year Update: Six Categories To Consider In 2018

Experience providers, kombucha manufacturers and other categories that represent likely prospects in 2018

Emerging Category

Edible Cookie Dough Develops A Taste For Sponsorship

Edible Cookie Dough Develops A Taste For Sponsorship

Dessert craze creates new opportunities for music festivals, sports venues and other properties

Emerging Category

Three Food And Beverage Categories To Watch In 2018

Three Food And Beverage Categories To Watch In 2018

Better-burger chains, hard seltzer and sparkling wine develop a taste for sponsorship

Healthcare

Sponsorship RX: Alternative Wellness

Sponsorship RX: Alternative Wellness

Whole-body cryotherapy and other alternative wellness therapies making a mark on the sports and entertainment landscape

Emerging Category

Hydration Therapy Services Turn On The Sponsorship Spigot

Hydration Therapy Services Turn On The Sponsorship Spigot

I.V. therapy providers take their services to music festivals, marathons and other events where attendees may need hydration

Selling

Sponsor Prospecting: Ten Categories To Watch In 2018

Sponsor Prospecting: Ten Categories To Watch In 2018

E-commerce, security screening and other categories expected to increase sponsorship activity in the New Year and beyond

Emerging Category

Experience Economy Creates New Sponsorship Category

Experience Economy Creates New Sponsorship Category

Ski resorts, indoor skydiving and other companies sign new sponsorships as consumers shun physical goods in favor of experiences

Emerging Category

Shared Workspace Companies Warm Up To Sponsorship

Shared Workspace Companies Warm Up To Sponsorship

WeWork, The Yard and other companies double down on sponsorship to attract new members and retain current customers

Category Update

Ride Share Companies Hail New Sponsorships

Ride Share Companies Hail New Sponsorships

Upstart companies join Uber and Lyft in driving new activity in the ride share category

Emerging Category

Order Up! Food Delivery Companies Call Up New Sponsorships

Order Up! Food Delivery Companies Call Up New Sponsorships

On-demand food delivery companies develop appetite for sponsorship as category experiences double digit growth

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