Results Stories

Adding Value

More Sponsors Interested In Property-led B2B Networking Groups

More Sponsors Interested In Property-led B2B Networking Groups

NASCAR expands six-year-old program as other properties adopt similar initiatives to help partners build sales

Strategy

AB InBev Reviewing Entire Sponsorship Portfolio

AB InBev Reviewing Entire Sponsorship Portfolio

Global procurement office undertakes audit of 300 property partnerships around the world

Results

Power of Blue Activation Scores Goals For BMO

Power of Blue Activation Scores Goals For BMO

Leveraging platform based on customer benefits drives awareness, loyalty and business for bank

Servicing

Sponsors Spell Out What Properties Can Do To Help Them Measure

Sponsors Spell Out What Properties Can Do To Help Them Measure

Meaningful audience research and commitment to delivering value are most worthwhile

Opinion

Measurement: What Do Sponsors Want And What Can Properties Give?

Measurement: What Do Sponsors Want And What Can Properties Give?

Sponsors say they want properties to help evaluate a deal’s success, but is that really what they are looking for?

Results

Consumer Study Reveals Who Won Olympic Awareness Games

Consumer Study Reveals Who Won Olympic Awareness Games

“Big Three” sponsors lead the way and notable ambushers made their mark

Results

Sponsorship Generates Leads And Sales For Discount Auto Insurer

Sponsorship Generates Leads And Sales For Discount Auto Insurer

Low-cost insurer continues to boost policy sales through agent-focused activation of auto racing sponsorship

Results

Sponsorship Pays The Bill At P.F. Chang’s

Sponsorship Pays The Bill At P.F. Chang’s

P.F. Chang’s drives business from runners through marathon sponsorship activation

Results

Tony’s Perfect Game: National Bowling Partnership Produces For Frozen Pizza Brand

Tony’s Perfect Game: National Bowling Partnership Produces For Frozen Pizza Brand

Tony’s Pizza earns double-digit sales increase as a result of national bowling sponsorship

Results

Packaged Goods Company Sees Sales Jump Through Local Property Retail Partnership

Retail partnership relies on property admission discount with vendor product purchase to drive sales, store traffic and event attendance

Displaying results 61-70 (of 96)
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