Results Stories

Results

Packaged Food Marketer Sees Success From NASCAR Program

Packaged Food Marketer Sees Success From NASCAR Program

Team sponsorship helps drive double-digit increase in sales for nontraditional packaged food offering

Results

Chevy Fishes Where The Customers Are; Aims To Catch New Audiences

Chevy Fishes Where The Customers Are; Aims To Catch New Audiences

General Motors division earns high return on FLW Outdoors partnership; looks for ways to connect with younger, more affluent and female targets

Results

Capital One Bank Reaps Sponsorship Rewards

Capital One Bank Reaps Sponsorship Rewards

Louisiana region takes new approach to benefits and earns significant return

Results

Kodak Reports Above Par Results From PGA Tour Partnership

Kodak Reports Above Par Results From PGA Tour Partnership

After three years, imaging giant sees incremental sales and additional return on investment

One-on-one

Nationwide Moves To The Local Side: New Deals Reflect Shift In Strategy

Nationwide Moves To The Local Side: New Deals Reflect Shift In Strategy

Insurer wants to see if success with national properties will translate to regional deals

In Depth

Corporate Hospitality Sheds Recession-related Stigma, Renews Focus On ROI

Corporate Hospitality Sheds Recession-related Stigma, Renews Focus On ROI

Sponsors seek to raise their game when entertaining clients and evaluating the success of such efforts

One-on-one

More Deals Wrapped Up As Sponsorships Continue To Track For UPS

More Deals Wrapped Up As Sponsorships Continue To Track For UPS

Shipping giant’s director of sponsorships and events explains latest deals and why sponsorship works

Results

Volkswagen Sees Positive Results, Adds New Sponsorships

Volkswagen Sees Positive Results, Adds New Sponsorships

In addition to new NHL team deal, automaker continues to add local and regional ties

Strategy

Financial Services Firm Looks To Grow NFL Team Program

Financial Services Firm Looks To Grow NFL Team Program

Investment products company Symetra Financial uses sponsorship to build relationships with teachers, school districts and fans

Adding Value

Inaugural B2B Program Yields Positive Returns for NBA Team And Sponsors

Inaugural B2B Program Yields Positive Returns for NBA Team And Sponsors

New Jersey Nets corporate partners able to turn cosponsors into customers through Nets Chamber of Commerce program

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