Results Stories

Strategy

All For One And One For All: Inside UniCredit’s Sponsorship Strategy

All For One And One For All: Inside UniCredit’s Sponsorship Strategy

Head of strategic sponsorships Daniele Penna explains the strategy behind the Pan-European bank’s UEFA Champions League sponsorship and how the program has generated a 170 percent return

Results

Gulf Shores Tourism Sees Success From Southeastern Conference Tie

Gulf Shores Tourism Sees Success From Southeastern Conference Tie

Tourism bureau credits year-old sponsorship to changing consumer perceptions of the Alabama Gulf Coast as a travel destination

Category Update

A Day In The Sun: New Deals In The Sun Care Category 

A Day In The Sun: New Deals In The Sun Care Category 

New product launches and brand extensions drive new deals on behalf of established and upstart players

Results

Cargill Beefs Up NASCAR Program

Cargill Beefs Up NASCAR Program

Meat processor expands NASCAR program after gaining new distribution channels and incremental sales volume

Sponsor Profile

Kia Tees Up New Sponsorships 

Kia Tees Up New Sponsorships 

Korean auto import expands LPGA and NBA platforms; mulls additional ties to promote expanding product lineup.

Results

ServiceMaster Cleans Up From NASCAR Sponsorship

ServiceMaster Cleans Up From NASCAR Sponsorship

Cleaning and disaster restoration company generates incremental business and strengthens relationships with franchisees as a result of three-year-old NASCAR program

One-on-one

Wheat Thins Uses Music To Support Brand Repositioning

Wheat Thins Uses Music To Support Brand Repositioning

Iconic cracker uses Bonnaroo music festival to reach young consumers and position brand as a snack product

Results

Advance Auto Parts Moves The Needle Through One-property Strategy

Advance Auto Parts Moves The Needle Through One-property Strategy

Retailer’s store activation of Monster Jam title produces short- and long-term sales lifts

Results

NASCAR Sponsorship Helps Caterpillar Sprout Wings

NASCAR Sponsorship Helps Caterpillar Sprout Wings

Heavy equipment manufacturer cites incremental business gains earned through its team sponsorship

One-on-one

NASCAR Sponsorship Delivers ROI For Sprint

NASCAR Sponsorship Delivers ROI For Sprint

Title of NASCAR’s premier series helps boost customer base and revenue and lower churn

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