Results Stories

Results

Zest Soap Cleans Up With NASCAR Program

Zest Soap Cleans Up With NASCAR Program

Private equity firm renews tie to Roush Fenway Racing after generating a double digit increase in sales for iconic soap brand

Results

How Kiwanis International Posted A Threefold Increase In Sponsorship Revenue

How Kiwanis International Posted A Threefold Increase In Sponsorship Revenue

Service organization generates incremental revenue and boosts exposure for community programs after formalizing sponsorship strategy

Strategy

Inside Banco Santander’s Global Sponsorship Strategy

Inside Banco Santander’s Global Sponsorship Strategy

Spanish banking giant uses Formula One and soccer to support international expansion, promote brand values and build brand preference

Results

A Sweet Song: Barcel USA Expands Six Flags Partnership

A Sweet Song: Barcel USA Expands Six Flags Partnership

Snack food maker adds new programming to support Barcel Mexico’s involvement in electronic dance music

Results

Pennzoil Sees Success From Tim McGraw Partnership

Pennzoil Sees Success From Tim McGraw Partnership

Motor oil brand extends partnership into year two after seeing a lift in product preference and brand affinity

Strategy

Inside Roush Fenway Racing’s New Sponsorship Strategy 

Inside Roush Fenway Racing’s New Sponsorship Strategy 

NASCAR team gains traction by offering turnkey activation programs that move the marketing needle

Activation

After Year Off, Lottery Sees Success From Festival Promotion

After Year Off, Lottery Sees Success From Festival Promotion

Carrot and stick: Lottery holds back sponsorship to incent new activation ideas from property

Results

How The Washington State Fair Has Posted a 51% Increase In Sponsorship Revenue

How The Washington State Fair Has Posted a 51% Increase In Sponsorship Revenue

Fair boosts revenue by implementing a “less is more” sponsorship strategy and placing more focus on multiyear deals

Results

How The Natural History Museum of Los Angeles County Has Doubled Sponsorship Revenue

How The Natural History Museum of Los Angeles County Has Doubled Sponsorship Revenue

NHM contemporizes sponsorship program by offering museum-wide assets, turnkey activation programs and fair market prices

Results

A Recipe For Success: Humana And The Taste Of Chicago

A Recipe For Success: Humana And The Taste Of Chicago

Health insurer credits six-year-old partnership with generating new business, driving Facebook traffic and garnering millions of media impressions

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