Results Stories

Sponsor Profile

How Sweet It Is: Mars Sees Success From NFL Partnership

How Sweet It Is: Mars Sees Success From NFL Partnership

Sports league plays a key role in driving double-digit sales growth for Skittles, M&M’s and other brands

Fairs and Festivals

Los Angeles County Fair Posts 15 Percent Increase In Sponsorship Revenue

Los Angeles County Fair Posts 15 Percent Increase In Sponsorship Revenue

LACF finds success with expanded sales department; secures multi-faceted partnership with Subway

Strategy

Zoom Zoom: Mazda Increases Sponsorship Investment

Zoom Zoom: Mazda Increases Sponsorship Investment

Automaker increases use of sponsorship and experiential marketing to expand reach, build favorability and drive sales

Activation

No Fantasy: Lenovo Scores Touchdown With NFL Activation

No Fantasy: Lenovo Scores Touchdown With NFL Activation

Computer maker posts 32 percent increase in brand awareness among fantasy football fans as a result of NFL activation

Results

Fry’s Sees Success From Phoenix Mercury Promotion

Fry’s Sees Success From Phoenix Mercury Promotion

Supermarket chain doubles ticket redemptions after increasing internal and external promotional support

Results

Web.com Posts Threefold Increase In Brand Recognition As A Result Of Web.com Tour Sponsorship

Web.com Posts Threefold Increase In Brand Recognition As A Result Of Web.com Tour Sponsorship

Web services provider uses golf to promote master brand and engage business owners through small business summits

Digital Content

Inside The Deal: Ford and Live Nation

Inside The Deal: Ford and Live Nation

Ford and Live Nation executives discuss the Fiesta Movement and Rider Challenge online reality show at IEG 2014

Results

Janus Paints Sponsorship Success With Arts Festival Activation

Janus Paints Sponsorship Success With Arts Festival Activation

Investment firm boosts customer opinion and retention as a result of Painting on the Plaza program

Automotive

Hyundai Sees Success From College Sports Platform

Hyundai Sees Success From College Sports Platform

South Korean automaker boosts brand perception and purchase consideration as a result of college sports platform

Packaging

FC Dallas Scores With Less Is More Strategy  

FC Dallas Scores With Less Is More Strategy  

Major League Soccer team triples sponsorship revenue after reducing its sponsor portfolio by half

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