Results Stories


Lincoln’s Zephyr Whips Up Test Drives Through Music Tie

Lincoln achieves above-the-norm success with ride-and-drive program tied to House of Blues sponsorship


Swarovski Takes Shine To Partnership With Rockefeller Center

Swarovski uses sponsorship of Rockefeller Center Christmas tree to boost brand recognition and sales


B2B Sponsorship Program Yields Multimillion-dollar Return For Siemens Energy & Activation

Siemens Energy & Automation earns high-seven-figure incremental sales increase from distributor-incentive program around NASCAR sponsorship


Study Shows NASCAR Deals Greatly Improve Sponsors’ Stock Price

Sponsorship’s effect on stock price is dramatic in the case of NASCAR deals, according to research study


Property, Sponsor Collaborate On Low-cost, Big-return Activation

Motorcraft responds to budget cuts by working with property to forge less costly, but more effective leveraging program


How A Regional/Small-audience Sold Sponsorship To Jeep

Small property lands Jeep as title sponsor of adventure racing series with less than 500 participants

Displaying results 91-96 (of 96)
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