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Results Stories

Pro Sports

Sponsorship Spending On The NBA Totals $1.12 Billion In 2017-2018 Season

Sponsorship Spending On The NBA Totals $1.12 Billion In 2017-2018 Season

Jersey patch inventory helps drive 31 percent increase in sponsorship revenue

Results

Three Examples Of Sponsorship Success

Three Examples Of Sponsorship Success

BBVA, Bose and T-Mobile share sponsorship success stories at IEG 2018

Results

Sponsorship Takedown: A Look At WWE’s Sales Success

Sponsorship Takedown: A Look At WWE’s Sales Success

One-stop shopping across the WWE universe drives fourfold increase in sponsorship revenue

Adding Value

How The LPGA Is Succeeding With Data

How The LPGA Is Succeeding With Data

Pro golf tour leverages new partnership with Umbel to increase fan engagement and drive sponsor value

Strategy

Inside Condé Nast’s New Experiential Marketing Strategy

Inside Condé Nast’s New Experiential Marketing Strategy

Media company doubles down on experiential marketing to diversify revenue base and maintain brand relevance

In Depth

Measurement Essentials Part 2

Measurement Essentials Part 2

Best practices on tracking across the three primary sponsorship metrics: visibility, awareness and behavior

In Depth

Measurement Essentials Part 1

Measurement Essentials Part 1

Tips and tactics on measuring sponsorship success

In Depth

The Ins and Outs Of Team Loyalty Programs

The Ins and Outs Of Team Loyalty Programs

Teams find success using rewards programs to retain season ticket holders, access new sponsorship inventory and better understand fans

Results

How Vulture Festival Is Seeing Sponsorship Success

How Vulture Festival Is Seeing Sponsorship Success

Pop culture festival renews and expands top-tier sponsors, goes nationwide with inaugural Los Angeles event

Results

Quick Hits: Sponsorship Results

Quick Hits: Sponsorship Results

Executives from Dow Chemical, ING and Toyota share sponsorship success at IEG 2017

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