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Sponsorship Topics

New Sponsor

IdentoGO Checks Into Sponsorship

IdentoGO Checks Into Sponsorship

Identity solutions firm partners with Forecastle, Watershed and other music festivals on behalf of TSA Pre✔ expedited security screening service

Selling

Moving Airlines From In-Kind To Cash Partners

Moving Airlines From In-Kind To Cash Partners

One-of-a-kind experiences and tailored packages are some of the keys to converting airlines into cash sponsors

New Sponsor

How The Arizona Diamondbacks Are Benefiting From The Dog Days Of Summer

How The Arizona Diamondbacks Are Benefiting From The Dog Days Of Summer

Diamondbacks find success with PetSmart Patio, prompting the team to consider a larger program in 2017

Packaging

US Lacrosse Posts Double-Digit Increase In Sponsorship Revenue

US Lacrosse Posts Double-Digit Increase In Sponsorship Revenue

National governing body sees success replacing one-off sponsorships with year-round partnerships

Strategy

Inside The Growing Popularity Of Live Streams

Inside The Growing Popularity Of Live Streams

7-Up, Goose Island and other brands join Toyota in using live streams to drive digital engagement—with more to follow

Activation

How Toyota Is Using Live Streams To Drive Sponsorship Success

How Toyota Is Using Live Streams To Drive Sponsorship Success

Automaker drives consumer engagement as a result of live streams, leading to a new partnership with the Firefly music festival

Strategy

Dean & DeLuca Develops A Taste For Sponsorship

Dean & DeLuca Develops A Taste For Sponsorship

Gourmet food retailer partners with PGA Tour, Tribeca Film Festival and other properties to build its profile on the global stage

Research

The Most Active Companies And Categories Sponsoring European Soccer

The Most Active Companies And Categories Sponsoring European Soccer

Coca-Cola is the most active sponsor of European soccer, while beer is the most active non-endemic category

Packaging

Association of Zoos And Aquariums Secures New Partners By Promoting Animal Conservation

Association of Zoos And Aquariums Secures New Partners By Promoting Animal Conservation

Association secures more than $300,000 in revenue by bundling local assets into a national sponsorship platform

Strategy

Inside New York Media’s Evolving Event Strategy

Inside New York Media’s Evolving Event Strategy

Media company doubles down on sponsorship to access new revenue streams and support national aspirations

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