Subscribe Today for Unlimited Access

Sponsorship Topics

Selling

What Not To Do When Selling Sponsorship

What Not To Do When Selling Sponsorship

Sponsors share their pet peeves when working with properties

Strategy

Inside Anheuser-Busch’s New Incentive-Based Sponsorship Model

Inside Anheuser-Busch’s New Incentive-Based Sponsorship Model

Beverage giant shakes up sports and entertainment industry with pay-for-performance strategy

Results

Sponsorship Takedown: A Look At WWE’s Sales Success

Sponsorship Takedown: A Look At WWE’s Sales Success

One-stop shopping across the WWE universe drives fourfold increase in sponsorship revenue

Digital Content

How Learfield Is Finding Success With Data-Driven Fan Engagement

How Learfield Is Finding Success With Data-Driven Fan Engagement

College sports giant finds success leveraging fan data to drive ticket sales

Strategy

How The Colorado Lottery Is Betting On Audience Segmentation

How The Colorado Lottery Is Betting On Audience Segmentation

Lottery uses audience segmentation study to inform sponsorship strategy

Adding Value

How The LPGA Is Succeeding With Data

How The LPGA Is Succeeding With Data

Pro golf tour leverages new partnership with Umbel to increase fan engagement and drive sponsor value

Strategy

Inside Condé Nast’s New Experiential Marketing Strategy

Inside Condé Nast’s New Experiential Marketing Strategy

Media company doubles down on experiential marketing to diversify revenue base and maintain brand relevance

Strategy

How Carnival Maximizes Value From Strategic Partnerships

How Carnival Maximizes Value From Strategic Partnerships

The world’s largest cruise line doubles down on sponsorship to draw new customers, enhance the guest experience and drive loyalty

New Sponsor

Fanchest Unlocks New Sponsorship Strategy

Fanchest Unlocks New Sponsorship Strategy

Gift box startup partners with pro sports teams and college athletic departments, with additional deals in the works

Adding Value

Best Practices: Adding Sponsorship Value

Best Practices: Adding Sponsorship Value

Sponsorship sales vets from the Des Moines Arts Festival, Louisville Zoo and other properties share how they add sponsor value

Displaying results 11-20 (of 684)
 <  1 2 3 4 5 6 7 8 9 10  >