Spending grows nearly 11 percent thanks to the Vegas Golden Knights and new uniform deal with Adidas
Sponsors prep a mix of branded experiences, exclusive merchandise and other activations for eighth annual music fest
League partners capitalize on the 2018 NBA Finals with a mix of exclusive merchandise, digital content and other marketing initiatives
Anheuser-Busch’s new incentive-based sponsorship model opens the door to pay-for-performance and other nontraditional payment structures
Golf organizer uses new event formats, digital content and strategic partnerships to broaden fanbase and deepen engagement
CDW’s Dan Frystak discusses what to do and what not to do at IEG 2018
BBVA, Bose and T-Mobile share sponsorship success stories at IEG 2018
Nick Kelly, head of U.S. sports marketing, shares the thinking behind A-B’s new sponsorship strategy at IEG 2018
Lessons learned from Bose’s social-first activation strategy
Candy brand expands aquarium program from seven to 14 markets following positive results from 2017 rollout