Subscribe Today for Unlimited Access

Sponsorship Topics

Selling

Sponsor View: How To Increase The Odds For Closing A Deal

Sponsor View: How To Increase The Odds For Closing A Deal

CDW’s Dan Frystak discusses what to do and what not to do at IEG 2018

Results

Three Examples Of Sponsorship Success

Three Examples Of Sponsorship Success

BBVA, Bose and T-Mobile share sponsorship success stories at IEG 2018

Strategy

Inside Anheuser-Busch’s Sustainable Sponsorship Strategy

Inside Anheuser-Busch’s Sustainable Sponsorship Strategy

Nick Kelly, head of U.S. sports marketing, shares the thinking behind A-B’s new sponsorship strategy at IEG 2018

Digital Content

Five Tips On Becoming A Social-First Brand

Five Tips On Becoming A Social-First Brand

Lessons learned from Bose’s social-first activation strategy

Strategy

Swedish Fish Takes A Deeper Dive Into Sponsorship

Swedish Fish Takes A Deeper Dive Into Sponsorship

Candy brand expands aquarium program from seven to 14 markets following positive results from 2017 rollout

Best Practice

The Ten Golden Rules Of Experiential Marketing

The Ten Golden Rules Of Experiential Marketing

Marketing execs from Condé Nast and Refinery29 share best practices on creating cultural broadcast moments

Activation

Why Beer Companies Are Taking A Pass On Category Exclusivity

Why Beer Companies Are Taking A Pass On Category Exclusivity

A-B InBev and MillerCoors move away from exclusive deals, creating an activation arms race in the beer category

Selling

What Not To Do When Selling Sponsorship

What Not To Do When Selling Sponsorship

Sponsors share their pet peeves when working with properties

Strategy

Inside Anheuser-Busch’s New Incentive-Based Sponsorship Model

Inside Anheuser-Busch’s New Incentive-Based Sponsorship Model

Beverage giant shakes up sports and entertainment industry with pay-for-performance strategy

Results

Sponsorship Takedown: A Look At WWE’s Sales Success

Sponsorship Takedown: A Look At WWE’s Sales Success

One-stop shopping across the WWE universe drives fourfold increase in sponsorship revenue

Displaying results 1-10 (of 681)
  < 1 2 3 4 5 6 7 8 9 10  >