Stories Tagged One-on-one

Sponsor Profile

Event Recap: Pabst Brewing Co. and Project Pabst

Event Recap: Pabst Brewing Co. and Project Pabst

Matt Slessler, PBR national brand ambassador, discusses the expanded Project Pabst music festival and the pros and cons of event ownership

Strategy

A Window Into Microsoft’s Sponsorship Strategy

A Window Into Microsoft’s Sponsorship Strategy

Technology giant increases use of sponsorship to showcase products in action and demonstrate how it empowers organizations to achieve more

New Sponsor

Funyuns Partners With Voodoo Experience Music Festival

Funyuns Partners With Voodoo Experience Music Festival

Onion-flavored snack partners with New Orleans music fest to drive preference among young Millennials

Sponsor Profile

Inside Stubhub’s Multi-Platform Sponsorship Strategy

Inside Stubhub’s Multi-Platform Sponsorship Strategy

Ticket reseller expands portfolio with new deals with music festivals and potential ties to theatrical productions 

Retail

On Target: How Target Is Using Sponsorship To Support Evolving Business Priorities

On Target: How Target Is Using Sponsorship To Support Evolving Business Priorities

Retailer adjusts sponsorship portfolio to engage evolving customer base and promote four priority product segments: style, wellness, kids and babies

Sponsor Profile

One-On-One: Mike Boyd, Head of Brand And Sponsorships, Farmers Insurance

One-On-One: Mike Boyd, Head of Brand And Sponsorships, Farmers Insurance

Marketing exec discusses Farmers’ increased interest in sports, fan-first activation strategy and other topics