Stories Tagged Music Tours

Adding Value

Inside AEG’s Sales Approach To AXS TV

Inside AEG’s Sales Approach To AXS TV

Sports and entertainment giant helps extend sponsor reach by positioning cable TV network as an activation platform

Activation

The Rise Of The Brand Creators

The Rise Of The Brand Creators

Sponsors use curated and created content to cut through the clutter and enhance the attendee experience

Category Update

Wireless Service Providers Dial Up New Sponsorships

Wireless Service Providers Dial Up New Sponsorships

With four national players left standing, industry consolidation drives new deal-making—and new opportunities—in the wireless space

Sponsor Profile

Clorox Places More Focus On Content Creation

Clorox Places More Focus On Content Creation

CPG company joins Red Bull, Pepsi and other marketers engaging consumers through curated and created content

Results

A Sweet Song: Barcel USA Expands Six Flags Partnership

A Sweet Song: Barcel USA Expands Six Flags Partnership

Snack food maker adds new programming to support Barcel Mexico’s involvement in electronic dance music

Activation

An Unlikely Pairing: KISS Partners With The PBR

An Unlikely Pairing: KISS Partners With The PBR

Groundbreaking partnership includes KISS Kam promotion and bulls named after the band’s albums

Category Update

No Begging Here: Pet Food Makers Grow Appetite For Sponsorship

No Begging Here: Pet Food Makers Grow Appetite For Sponsorship

Established and upstart brands sign new deals with film festivals, endurance sports and other types of events

Sponsor Profile

A Perfect Match: John Paul Mitchell Partners With Dirty Girl

A Perfect Match: John Paul Mitchell Partners With Dirty Girl

Julie Solwold, vice president of global sports and events, discusses JPMS’ approach to sponsorship, the company’s new partnership with the Dirty Girl mud run series, and other topics

Activation

Best Practices: Sponsorship Activation

Best Practices: Sponsorship Activation

Sponsors and properties discuss how they are using social media and other tools to engage consumers and amplify messages

Who Does What

Department Stores Go On Sponsorship Shopping Spree

Department Stores Go On Sponsorship Shopping Spree

National and regional chains expand portfolios to engage consumers and drive store traffic amid a rebound in consumer spending

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