Stories Tagged Music Tours

Strategy

Essence Broadens Scope of Sponsor Summit    

Essence Broadens Scope of Sponsor Summit    

Time Inc. unit transforms sponsor summit into marketing upfront; secures Colgate-Palmolive as a result of 2013 confab

One-on-one

Five Questions: Lisa Borromeo, JetBlue Director Of Brand Management And Advertising

Five Questions: Lisa Borromeo, JetBlue Director Of Brand Management And Advertising

Marketing exec discusses JetBlue’s local-first sponsorship strategy, new partnership with the NHL New York Islanders and other topics

Emerging Category

Wearable Technology Brands Try On New Sponsorships

Wearable Technology Brands Try On New Sponsorships

Fitbit, Garmin and others use sponsorship to promote new products, demonstrate relevancy and access new sales channels

Emerging Category

Storefront Sets Up Shop At Treasure Island Music Festival

Storefront Sets Up Shop At Treasure Island Music Festival

Retail matchmaker sponsors Bay Area festivals with deals in Chicago and New York City in the works

Strategy

The Big Bang Theory: How Coke Uses Collisions To Drive Growth

The Big Bang Theory: How Coke Uses Collisions To Drive Growth

Beverage giant combines traditional and nontraditional partnerships to reach new audiences and bring meaning to its brands

Category Update

Checking In On The Hotel Category

Checking In On The Hotel Category

Hotels double down on sponsorship to gain a point of differentiation as occupancy rates return to pre-recession levels

Sponsor Profile

Virginia Lottery Expands Sponsorship Portfolio

Virginia Lottery Expands Sponsorship Portfolio

Lottery sponsors more than 100 fairs and festivals to reach new audiences and expand customer base

Telecommunications

AT&T Calls Up New Deals To Reintroduce Cricket Wireless

AT&T Calls Up New Deals To Reintroduce Cricket Wireless

Telco uses action sports and media tie-ins to hop over the competition in the white-hot prepaid wireless services category

Activation

How Southwest Airlines Uses Sponsorship To Promote New Routes And Enhance The Travel Experience

How Southwest Airlines Uses Sponsorship To Promote New Routes And Enhance The Travel Experience

Airline uses surprise and delights and property cross-promotions to engage travelers and would-be travelers

Sponsor Profile

Car2go Ramps Up Sponsorship To Support North American Expansion

Car2go Ramps Up Sponsorship To Support North American Expansion

Daimler AG unit partners with festivals, endurance sports events and other properties to promote on-demand transportation solution

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