Stories Tagged Music Tours

Sponsor Profile

Colorado Lottery Scratches Off New Sponsorship Strategy

Colorado Lottery Scratches Off New Sponsorship Strategy

Lottery expands sponsorship portfolio, refines activation strategy and improves proposal screening process

Sponsor Profile

Ride Austin Expands Sponsorship Portfolio

Ride Austin Expands Sponsorship Portfolio

Ride share service partners with ACL music festival, Austin Food + Wine Festival, Rodeo Austin and other local properties

Sponsor Profile

How Zappos Has Found Sponsorship To Be A Good Fit

How Zappos Has Found Sponsorship To Be A Good Fit

A look at the retailer’s nontraditional approach to sponsorship including the Zappos Porta-Party and Friends with Benefits Road Show

Consumer Electronics

How TCL Is Using Sponsorship To Elevate U.S. Positioning

How TCL Is Using Sponsorship To Elevate U.S. Positioning

Chinese TV upstart partners with Minnesota Timberwolves, Rose Bowl and other properties to build visibility in the U.S. market

Strategy

Constellation Brands Coordinates New Sponsorship Strategy

Constellation Brands Coordinates New Sponsorship Strategy

Beer marketer lines up local sponsorships in support of national strategy; signs new deals with Chicago White Sox, CONCACAF and University of Texas athletics

Selling

Twelve Categories To Watch In 2017

Twelve Categories To Watch In 2017

Cannabis companies, diagnostic testing services and other categories expected to ramp up sponsorship in the New Year and beyond

Strategy

PNC Places More Focus On Experiential Marketing

PNC Places More Focus On Experiential Marketing

Bank doubles down on one-of-a-kind experiences to engage wealth management and commercial banking customers

Telecommunications

Frontier Communications Blazes New Sponsorship Trail

Frontier Communications Blazes New Sponsorship Trail

Telco uses college athletics, country music and bull riding to support growth ambitions in wake of Verizon wireline acquisition

Sponsor Profile

Checking In On Southwest’s Sponsorship Strategy

Checking In On Southwest’s Sponsorship Strategy

Carrier doubles down on surprise and delight experiences, moves away from in-kind deals

Sponsor Profile

Inside Esurance’s Evolving Sponsorship Strategy

Inside Esurance’s Evolving Sponsorship Strategy

Insurer focuses on three national platforms–MLB, SXSW and the NFL San Francisco 49ers–with a fourth on the way

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