Stories Tagged Music Tours

Sponsor Profile

No Worries Here: Outback Steakhouse’s Approach To Sponsorship

No Worries Here: Outback Steakhouse’s Approach To Sponsorship

Australian-themed restaurant chain steps up to the plate in using sponsorship to drive incremental sales and guest counts

Sponsor Profile

Inside Wrangler’s Sponsorship Strategy  

Inside Wrangler’s Sponsorship Strategy  

Sponsorships and endorsements play a more important role than ever for the western lifestyle brand

In Depth

The Evolving Landscape Of Audience Research

The Evolving Landscape Of Audience Research

New online survey tools give properties more options than ever for conducting audience research

Category Update

Newspapers Place More Focus On Sponsorship

Newspapers Place More Focus On Sponsorship

Chicago Tribune, Milwaukee Journal Sentinel and others refine sponsorship strategies to help boost the bottom line

Who Does What

Pickup Trucks Increase Sponsorship Payload   

Pickup Trucks Increase Sponsorship Payload   

Rebounding sales and new vehicle rollouts drive new sponsorships and strategic partnerships in the truck category

Sponsor Profile

Kia Tees Up New Sponsorships 

Kia Tees Up New Sponsorships 

Korean auto import expands LPGA and NBA platforms; mulls additional ties to promote expanding product lineup.

Category Update

Headphone Makers Turn Up The Volume On Sponsorship

Headphone Makers Turn Up The Volume On Sponsorship

Polk Audio, Skullcandy and others sign new deals to promote new products and support lifestyle positioning

Category Update

Hertz Partners With Live Nation To Support New Music Initiative

Hertz Partners With Live Nation To Support New Music Initiative

Rental car company partners with music powerhouse to support Movin’ with Music marketing campaign; Avis Budget Group, Enterprise Holdings and others also place more focus on sponsorship

Who Does What

Cell Phone Makers Expand Sponsorship Portfolios

Cell Phone Makers Expand Sponsorship Portfolios

New spending by established and upstart brands helps reinvigorate category

Strategy

Next-Gen Media Partnerships: Online Content Distributors

Next-Gen Media Partnerships: Online Content Distributors

YouTube aligns with sports teams and other types of rightsholders to enhance advertising packages

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