Stories Tagged bowl games

Sponsor Profile

Dr Pepper Snapple Group Partners With NFL Chicago Bears

Dr Pepper Snapple Group Partners With NFL Chicago Bears

Beverage underdog replaces The Coca-Cola Co. with seven-year deal; sponsorship includes title of team training camp

Who Does What

Who Does What: Health Insurance Companies  

Who Does What: Health Insurance Companies  

Kaiser Permanente, UnitedHealth Group and others ink new deals to promote health and wellness positioning

Category Update

Hertz Partners With Live Nation To Support New Music Initiative

Hertz Partners With Live Nation To Support New Music Initiative

Rental car company partners with music powerhouse to support Movin’ with Music marketing campaign; Avis Budget Group, Enterprise Holdings and others also place more focus on sponsorship

One-on-one

Allstate’s Sponsorship Policy: Less Is More

Allstate’s Sponsorship Policy: Less Is More

Senior director of integrated marketing communications Pam Hollander discusses the insurer’s “less is more” sponsorship strategy, its growing focus on leveraging ties across multiple business units and other topics

Who Does What

Luxury Auto Imports Accelerate Sponsorship Activity 

Luxury Auto Imports Accelerate Sponsorship Activity 

Volvo partners with Twilight Saga: Breaking Dawn Pt. 1 to reach young-adult females; other luxury imports place more focus on movie tie-ins and traditional sponsorships to drive consideration and reward customers

One-on-one

Mercedes-Benz Gets Social With Sponsorship

Mercedes-Benz Gets Social With Sponsorship

MBUSA national manager of experiential marketing Lisa Holladay discusses the thinking behind the Mercedes-Benz Superdome, the company’s growing use of social media and other topics

Who Does What

Wireless Service Providers Call Up New Sponsorships

Wireless Service Providers Call Up New Sponsorships

Deals, strategies and contacts for the country’s five major wireless carriers

Seeking Deals

Improving Job Market Prompts New Sponsorships From Employment Firms

Improving Job Market Prompts New Sponsorships From Employment Firms

Online job sites and staffing companies among those signing new deals with rightsholders

Who Does What

Tire Brands Don’t Tread Lightly When It Comes To Sponsorship

Tire Brands Don’t Tread Lightly When It Comes To Sponsorship

Large and small manufacturers step up activity, primarily with pro and college sports properties

Who Does What

Sponsorships Remain A Constant Amid Changes To Credit Card Business

Sponsorships Remain A Constant Amid Changes To Credit Card Business

Trends, contacts, strategies and current deals outlined for four major card brands

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