Stories Tagged bowl games

Sponsor Profile

How Sweet It Is: Mars Sees Success From NFL Partnership

How Sweet It Is: Mars Sees Success From NFL Partnership

Sports league plays a key role in driving double-digit sales growth for Skittles, M&M’s and other brands

Emerging Category

Mohawk Cleans Up With Tough Mudder

Mohawk Cleans Up With Tough Mudder

Flooring company partners with adventure challenge series to promote SmartStrand stain-resistant carpet line

Category Update

Wireless Service Providers Dial Up New Sponsorships

Wireless Service Providers Dial Up New Sponsorships

With four national players left standing, industry consolidation drives new deal-making—and new opportunities—in the wireless space

Seeking Deals

Taxi Category Hails New Sponsorships

Taxi Category Hails New Sponsorships

Hailo, Flywheel, Uber and other app developers inject new life into the otherwise staid ride share category

Sales

The Growing Influence of Sponsorship Sales Alliances

The Growing Influence of Sponsorship Sales Alliances

The more the merrier: motorsports teams, soccer clubs and other types of properties find success with joint sales initiatives

Who Does What

Hotel Chains Check Into New Sponsorships

Hotel Chains Check Into New Sponsorships

Hilton, IHG, Marriott and others expand portfolios to engage frequent travelers and support international expansion

Who Does What

Who Does What: Auto and Home Insurers

Who Does What: Auto and Home Insurers

Property/casualty insurers reshape portfolios to gain a point of differentiation and drive consideration

Emerging Category

Blood Banks Draw New Sponsorships

Blood Banks Draw New Sponsorships

BloodSource inks new deals with California State Fair, ECHL Stockton Thunder and other properties

Who Does What

Airlines Maintain Course Amid Industry Consolidation

Airlines Maintain Course Amid Industry Consolidation

Overview of strategies, activation efforts and deals for the country’s six largest carriers

Sponsor Profile

No Worries Here: Outback Steakhouse’s Approach To Sponsorship

No Worries Here: Outback Steakhouse’s Approach To Sponsorship

Australian-themed restaurant chain steps up to the plate in using sponsorship to drive incremental sales and guest counts

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