Stories Tagged action sports

Packaging

U.S. Ski And Snowboard Sees Sponsorship Success

U.S. Ski And Snowboard Sees Sponsorship Success

National Governing Body carves out new asset for Tiffany & Co.; creates season-long marketing platform for Nature Valley; upsells Visa and other partners on long-term deals

Who Does What

Cell Phone Makers Expand Sponsorship Portfolios

Cell Phone Makers Expand Sponsorship Portfolios

New spending by established and upstart brands helps reinvigorate category

In Depth

How Properties Are Helping Sponsors Activate Via Social Media

How Properties Are Helping Sponsors Activate Via Social Media

NBA Boston Celtics, NFL St. Louis Rams and others discuss how they are helping sponsors activate through Facebook and other social media platforms

Who Does What

Snack On This: Nutrition Bars Increase Sponsorship Activity

Snack On This: Nutrition Bars Increase Sponsorship Activity

Overview of strategies, priorities, activation efforts, decision-makers and current deals for the four most active nutrition bar marketers

Strategy

Sony Turns Up The Volume On One-For-All Sponsorship Strategy

Sony Turns Up The Volume On One-For-All Sponsorship Strategy

Consumer electronics giant uses Lollapalooza music fest to promote new Music Unlimited service; the deal helps support Sony United marketing strategy

Consumer Electronics

Sony Electronics Adds To Burgeoning Portfolio

Sony Electronics Adds To Burgeoning Portfolio

Signs multiple product-specific deals to promote new headphones, docking stations, pocket camcorders and other devices

In Depth

Why Cross-promotions With Cosponsors Should Be Top Priority For Properties, Sponsors

Why Cross-promotions With Cosponsors Should Be Top Priority For Properties, Sponsors

Joint promotions save sponsors money, augment marketing efforts and make properties more valuable partners

Category Update

Introductions of 4G Mobile Networks Spur New Sponsorships

Introductions of 4G Mobile Networks Spur New Sponsorships

Properties should target telco and cable companies launching 4G service

One-on-One

Interview With Jeff Filiberto, Senior Brand Manager, AMP Energy

Interview With Jeff Filiberto, Senior Brand Manager, AMP Energy

Future plans and the strategy behind the Pepsi energy drink’s sponsorship program

Emerging Category

For Some Properties, Going Green Means Getting Green

Green energy companies represent new category for sponsorship, as industry’s players seek marketing platforms for variety of products and services

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